Definition of Audiovisual Media
Miscellanea / / July 04, 2021
By Florencia Ucha, in Oct. 2013
We call as audiovisual media To them means of communication massive that appeal to the use of senses sight and hearing to convey your messages. That is, the audiovisual media combine images and sound , and by case, the receiver can see and hear the message in question. Among the most prominent audiovisual media are the television, the movie theater and Internet, who has joined the category in the last decades.
It should be noted that the media are those instruments from which the communication process can be specified.
Undoubtedly, it was the incorporation of sound into the cinema in 1920 that marked the beginning of this combination. As we know, until then it was only possible to see images through the seventh art, popularly known as silent movies, that actors like Charles Chaplin made so popular. The most that had been done in that sense up to then was the presentation of live orchestras that musicalized the silent film and thus gave it sound.
Meanwhile, these two universes that united, image and sound, would bring a multiplicity of novelties and also new concepts. For example, the action of integrating sound with the image is called as
mounting.Both, sound and image can be captured on various media, such is the case of a tape, a DVD, a CD, among others, which precisely allow them to be stored simultaneously.
When image and sound come together, an original sensory reality will be created that will trigger various experiments such as: complementarity (since each one contributes its own singularity), harmony (an accompanying image will correspond to each sound) and reinforcement (because the meanings that each one expresses per se are enhanced by the combination).
Topics in Audiovisual Media