Definition of Service Marketing

At the request of Marketing, the Marketing Service, turns out to be that branch of the discipline That deals exclusively with goods and services with regard to promotion for their best commercialization.

It should be noted that within the Marketing area, services to Those activities that can be identified, are intangible and turn out to be the primary object of a transaction that takes place with the mission of bringing satisfaction to consumer.

Taking into account the aforementioned is that when promoting services there are particular strategies to achieve performance and benefit expected of them within a market and then, this issue will be dealt with by the area within Marketing that we call as Marketing of Services.

Among the main characteristics of the services are the following: intangibility, perishability, inseparability, property and heterogeneity, meanwhile, it is from them that any type of strategy commercial.

What makes a dent in this sense is the intangibility characteristic of the services, since they cannot be seen, smell or hear, among other alternatives and so it is that such a state of things only makes the selection of offers more complex by of

client; and likewise, the impossibility of storage, that is, its perishability, turns out to be another of the pitfalls that service marketing must overcome. The commercial strategies, obviously, will have to be directed in the sense of expediting these complications.

The trade secret will undoubtedly be found in the correct positioning of the service in the market in which it is marketed and such a question is plausible to achieve by asking desirable, compatible and relevant to the target market. Also, the differentiation from competence, that is, make consumers perceive it as unique in its categoryIt will contribute to your choice, or failing that, to the recommendation in the environment and the loyalty to the service once chosen.

Topics in Service Marketing