Concept in Definition ABC

The word mediatic has become in recent years of the proliferation of media communication of masses in a term of highly recurrent use, inasmuch as it is used to express precisely to what is typical of the media or that is closely linked to them.

Own or associated with the mass media

What and those who appear in the media become media by appearing in them in any measure and dimension.

It should be noted that the mass media are those media that reach at the same time a very important number of people (audience), that is, a remarkable mass, hence the denomination, and whose missions range between entertainment, information and training. In this sense, the following stand out: television, radio, newspapers, magazines and Internet and the movie theater.

Then, everything related to the activity of these media may imply the concept of media.

Scandalous topics, publicity and political campaigns, parade through the media to transcend the public

For example, a scandalous issue such as the corruption complaint against a public official, when such news is reported in the media, becomes a frequent practice that they constantly report on everything that happens in relation to the cause, because of course, the audience will find it a matter of special interest.

And in a few days and force of presence, the issue will become media coverage having a recurring presence in the mass media.

Also these media, and especially television, because their reach is the largest within the audiovisual media, are used to launch advertising campaigns for products and services and for politicians.

In the first case, the benefits of acquiring this service are shown or, many times appealing to an ideal stereotype that can be achieved, in Therefore, the politician is usually shown as an ordinary individual, who sends a plain message to his potential voters and appeals to his emotionality.

Unknown person who by x circumstance achieves notoriety in the mass media

And also with the same sense of what we just mentioned, the word mediatic is used in some Spanish-speaking places to designate that character who without being an artist achieves notoriety in the media, at the level of an actor or singer renowned, but for starring in scandals, fights and controversies, or simply for representing a curious and singular that captures the attention of the public and that therefore when it appears in the media, especially on TV, the rating rises, and as we know, the audience level marks the rhythm mostly on TV, and then, when a character works in this sense, it becomes a focus of interest that all channels and spaces want to have to exploit it.

Many of these individuals become as popular and beloved as the race artists and who have spent years of serious work in the business.

They even manage to close presence contracts with high cachets for their shares.

The contempt they arouse in trained professionals

This fact tends to generate a lot of suspicion in some participants of the media business, especially in the actors, who consider that these characters They are minors, they have no talent, they were not trained and somehow they take away their space and prominence, who do have all those conditions.

Many were born with reality shows

The appearance of these characters often has to do with chance, with an isolated event that they star in and that suddenly brings them to the center of life. sceneHowever, we cannot separate many of them with the fantastic success they have had in the last decades, and they still have, reality shows, such as Big Brother, and many others that imply coexistence in one place, but Big Brother is undoubtedly the most emblematic case and the one that has been able to create the most media characters.

Those who know how to play the media juice when they leave the famous house continue to generate controversy, and thus are summoned to television shows.

Not always, but many participants use this springboard space, and they manage to generate races in the middle, very successful, transcending the media and end up conducting television programs or acting in series or novels.

Topics in Media