Concept in Definition ABC

The term logo it's a use colloquial widely extended to refer to the concept of Logo. Meanwhile, the logo is that distinctive, symbol or emblem, which can be made up of letters, images, or a combination of both, among others and which is distinctive of a brand, a company, a product, that is, when the public sees it, they already know about the brand or product that is being discussed or is about.

Basically the logo is an element graphic that distinguishes and allows a brand to be recognized.

The use of the logo is not a question of these times but in the past it was common for artisans and manufacturers of swords or iron elements used brands to distinguish their creations. The monarchs also had their logo or brand that they used when signing documents.

The logo is undoubtedly the main communicative element of a company or brand, or at least it is the one that first sees the client or potential consumer Therefore, it must meet certain requirements, among which are: that it be read and viewed satisfactorily in whatever size it is presented; that it is easy to reproduce on any material and medium; easy to distinguish; and what causes

impact and do not be easy to forget.

Most of the most important companies and brands in the world have a logo and it is thanks to it that the When people see them we know that it is one of their products or proposals, among the most recognized we can quote: the block of the company that produces technological devices Apple; the pipe of the sports brand Nike, the language red that evokes the British rock band Rolling Stones; the four linked rings of the car brand Audi.

Meanwhile, they are the professionals of the graphic designthose specialists in the delineation and creation of logos that unequivocally communicate the message that the company intends. They propose the alternatives and then the company has the final decision.

Logo Themes