Definition of Black Friday

The concept of Black friday It has its origin in the North American commercial culture, that is why its name prevails in the English language and that is also how it has spread to the rest of the world. Anyway, in our language we can translate it as black Friday.

But far from being something black, Black Friday turns out to be a very auspicious commercial event since it consists of the offer of various products of consumption massive with substantial discounts to the public consumer.

Basically on that day, in the United States and Canada where it was first carried out, the wave of discounts at various retail stores and large shopping malls and coincides with two very popular holidays. important, the Thanksgiving Day and precedes the Christmas, celebration in which traditional and historically gifts are given.

It is also worth noting that with the enormous diffusion that in these times has Internet and more precisely the purchase through this route through various sites and platforms that allow, Black Friday, has also massively turned to this medium and then in addition to being able to specify

purchases With great discounts in stores and shopping malls it can be done via the internet as well. In the United States it is designated as cyber Monday and is associated with the main event of Black Friday but only online purchases are carried out.

As we said above, the success of this strategy Trade has spread phenomenally around the world, exceeding the borders of North America.

Many countries of Latin America, for example, they have adopted Black Friday and Black Monday to encourage consumption and that this has a positive impact on the economy of the country in question.

In difficult economic scenarios such as when consumption registers a significant drop, Black Friday acts as a politics certainly efficient to pick up the slumping sales. Consumers find juicy sales they can't refuse, discounts can come 50% and there are even significant financing opportunities if you pay with credit cards credit.

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