Concept in Definition ABC

Concavity used for ornamental purposes or as a resting place for the dead

The term niche presents several references according to the employment that is given to it, while the most recurrent and widespread that it presents is the one that says that a niche is a concavity that will be used to place something in it.
Can be treated From a decorative point of view, the opening that is carried out in a wall either to deposit a vase, a statue or any other element that show an end of this type, or, it is a concavity specially shaped so that the coffin can enter and be deposited in a graveyard.

Many relatives, once their loved ones pass away decide, instead of burying their physical bodies underground as Traditionally it has been done, placing their remains in coffins and placing them in the aforementioned concavities called niches. All cemeteries have niche sectors.

Market segment that has needs and they are not properly satisfied

Another use of the term, totally different from the one mentioned above, is the one given at the request of the

Marketing. In this context it is called as market niche to that market segment in which individuals have homogeneous characteristics and needs, meanwhile, the aforementioned, by x question, are not included or satisfied by the offer current.
So, in addition to expressing this question, when talking about a market niche, the opportunity it offers is being recognized. certain market in which that condition is found to carry out a certain activity, whether commercial or productive, with certain chances of success, because as we said, market conditions guarantee it in the absence of response to the needs of a segment.

For example, in recent years the number of people opting for vegetarianism and vegetarianism has grown exponentially. veganism, an even more staunch vegetarian proposal since they do not eat anything that comes from an animal, because its philosophy it is precisely not to contribute to the bloodshed and suffering of any animal on the planet.
Faced with this state of affairs, many entrepreneurs who follow these inclinations and who know from personal experience of the lack of businesses or shops that sell organic products and food natural in which they do not have animal ingredients, failing that simply incipient entrepreneurs who detected the absence of proposals gastronomic for this sector, they decide to open a commercial business that precisely sells meals, food exclusively for vegetarians and vegans.

A recurring characteristic of these niches that present unmet needs is that they have economic resources enough to consume what they demand but that unfortunately still no one offers them. Now when that someone discovers the need and produces what they need they will be able to pay for that precious commodity.

As a consequence of this question, most Marketing specialists recommend to those who are just starting out with a commercial or marketing project production focus on market niches and not on extremely broad markets where a tremendous competence between companies with a long history to achieve immediate success in them.

Ecological niche

And on the other hand, we find the concept ecological niche, as the relationship between a species or population within oneself ecosystem. Basically, it includes the function that the individual or the group display within a certain community; this includes both factors biotics such as abiotics found in relation to the organism in question. The niche would be the habitat shared by several species at the same time, even those that observe the most dissimilar characteristics and practices.

Species will develop a strategy survival within the niche that will include the way of feeding, competition with others, hunting and the care that they must maintain in order not to be attacked by others. When it happens that two species play similar roles in the same ecosystem, they inevitably they will see in competition until one happens to dominate the other or one of the two is eliminated by the contrary.

Topics in Niche