Concept in Definition ABC

Goal, purpose, objective, where the focus is placed, aimed at

The term target originally corresponds to the English language where it can be used to refer to questions such as goal, purpose, objective, where the focus is placed or be directed to ...

Audience that a commercial brand intends to attract through its advertising campaigns

Meanwhile, we must emphasize that as with so many other words in this language, the use transcended the limits of its own language and it has certainly spread its job to the Spanish language. More precisely, it is the advertising field that uses the concept to refer to the public, consumer, recipient that a commercial brand intends to attract through its advertising campaigns advertising.
That is, any advertising campaign that is planned will be designed in such a way as to capture the attention of a certain target or type of public.

Of course, in this determination of the target, the product or service that is being advertised will have a lot to do with it. A diaper advertising campaign will be aimed at a target made up of parents ranging between 25 and 45 years old, who are the ones who will definitely acquire the diaper product.

Ideal target construction

Now, we must mention that the target implies an ideal recipient or audience, which is created from the planning of the advertising campaign. In the instance of production and thinking about who are those who will consume the product in question is that the target is built, always very ideally.

Helps to attract the consumer and optimize resources

In marketing and advertising, decide the target is very relevant since having an idea as close as possible of who will be the ones who will buy the product that is being promoted or to be launched will always help when optimizing the resources and to get as close as possible to sales success.

If the determination of this question fails, surely, the campaign will be directed to an audience with few chances of acquiring the product and therefore the resources put at the service of the objective.
That is, if the idea is to launch a new diaper proposal, we will not be able to direct that message to a target. of university students because surely many of them are not thinking about being parents or already in that situation.