Concept in Definition ABC

The teaser, also known by its name in Spanish intrigue campaign, it's a kind of Format that has become fashionable in recent years, in the field of advertising first, and then also due to its good reception, it spread to media such as television and movie theater, which is used especially as a prior, advance, of a advertising campaign, linked to a product or service, and that stands out for offering the public fragmented information, which inevitably ends provoking the recipient a state of utmost intrigue, which will make him anxiously await the arrival of the information or the product full.

Advertising format imposed on advertising, film, television and music, through which the arrival of a product or work is announced without talking about its content or brand and appealing to intrigue

In other words, we could say in very colloquial terms that the teaser is a lure to attract an audience, public, consumers, as appropriate.

One of the recurring conditions of this type of ad is

pose as an enigma the issue in question, the identity the advertiser and not even the product.

An enigma with which to trap the public

Very little is revealed in the teaser, posing the message as an enigma to clearly arouse curiosity and expectation in users or viewers, and of course takes advantage of the enormous diffusion proposed by the media What Internet, cinema and television.

In other words, the objective is to ensure the repercussion in the media before it is well known what it is about.

The duration is very short when it comes to an audiovisual teaser, between 30 and 60 seconds approximately, and nothing will be told of the content of the film or the product, what is sought is to let everyone know that the premiere of the film or the launch about a new product and not what it is about.

Although the services and products make use of this type of technique, it has also become a strategy very popular within the film industry to promote the films to come, especially those most anticipated and that have a remarkable budget, as we pointed out lines above, the famous blockbusters that behind have a fantastic production and with a millionaire promotion budget.

In this case, the main thing is not to tell the future viewer about the plot of the film but rather to put it in cars near the premiere.

Even a professional experienced in this type of production is even hired to produce it, which speaks of the availability of a good budget behind it.

A common resource of today's blockbuster movies

On the other hand, and very curiously, movie teasers are usually broadcast even when the movie has not been finished filming or is in process. editing and then it is possible that they include materials that will not directly be seen in the film or alternative versions of some scenes that will be seen.

In those more pretentious cases and of course in which the pocket is too bulky, such is the case of the big producers, the images of the teaser are created only for it.

In addition to in theaters, the teasers can be seen through the internet where it is even possible to download them.

Also, in the field of video game, the teaser technique is usually used and the intention is the same as that used for the cinema or for the promotion of products and services, generate expectation in consumers and anticipate a premiere imminent.

Video game festivals are usually the venues in which video game teasers are generally presented in society.

In the event that the sale of a brand or a product or a service is proposed, the teasers are made as advertisements in those that the brand is not directly shown, for example, the logo of the same will not be displayed or anything that allows recognize it; a suggestive text is usually placed that arouses curiosity and the interest of the public that is left thinking about who it is.

Normally it is done through posters, panels on public roads, in graphic media, among others.

The music industry also uses them through the public showing of the artists' song previews.

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