Concept in Definition ABC

The concept of retailer It is widely used in the scope of Commerce since with him it is called those businesses or companies that sell their products to final consumers, that is, no other type of actor linked to the commercial activity previously mediated, such as the manufacturer or a supplierwholesalerbut it is the public consumer directly with which the retailer interacts by selling its products.

Trade in articles and goods of all kinds, throughout the world, is usually carried out in two levels, wholesale or retail.
Normally, the one who acts as a wholesaler will not have direct commercial contact with the consumer of the products. Rather, their activity in the commercial chain will be to buy the products from the manufacturer and then sell them to them. to the businessman retailer who specializes in direct sales to the consumer.
It may happen that the wholesaler sells to another colleague or to a manufacturer, but almost never does it to the consumer.

So, we also use the term in our language to designate the merchant or business that sells to consumers directly and also to refer in general terms to the retail trade.

As a consequence, the retailer is the one who comes into contact with the client to sell the products to you, it will be considered the last stage in the chain of distribution.

Although the retailer acquires the products that it sells wholesale, which means that the cost will always be much lower than that of the When products are sold at retail, this value will not be the same as the one set by the manufacturer or producer since after it and Before the retailer, the product goes through several hands that make it more expensive as a result of transfers, and of course, everyone wants get a gain or profit.

The retailer's profit is that he just buys in bulk, probably in bulk, and then he sells each product or item in that batch individually with a price as well particular.