20 Examples of Objectives of a company

All business has its objectives: the set of short, medium and long term goals that the organization has been drawn up and that in some way they mark the way forward and future steps. For example: exceed the stipulated annual sales margin by at least 50%.

These business goals are established in line with the Mission and vision of the company, so that they constitute a priority element when conceptualizing, designing or creating a human organization.

In fact, correctly setting out the company's objectives allows evaluate to a better extent its performance, determine how much it resembles what was initially assumed, or calculate what strategic plans should be undertaken for the future.

In this sense, business objectives are part of the most basic elements of the organization and respond in one way or another to the question What is our purpose? OR What do we want to achieve with all this?

On the other hand, some well defined objectives They allow energy to be concentrated (synergy) in the achievement of a goal, while unclear objectives disperse energy and cause unnecessary costs and delays. An organization, then, whose workers know the proposed objectives well, will be a more cohesive organization and with less uncertainty than in the opposite case.

Characteristics of the objectives of a company

The objectives of a company should ideally meet the following conditions:

Types of objectives

According to the nature of what they pursue or the importance that it has within the central plan of the business, the objectives can be classified into:

Examples of company objectives

General objectives

1. To become one of the leading brands in the national market in the field.
2. Exceed the stipulated annual sales margin by at least 50%.
3. Establish a niche for international consumption in an incipient market.
4. Outperform the competition in visibility and sales within the online market of the national and international branch.
5. Impose a new, profitable and environmentally friendly consumer trend.
6. Establish in the international market and open branches in the main cities of the world.
7. Make the production model profitable until it becomes an autonomous system.
8. Increase the annual revenue margin responsibly and proactively.
9. Become the highest and most responsible employer in the country and impose a culture of honesty and work among employees.
10. Offer healthy and respectful consumption alternatives in the midst of the overwhelming fast food market.

Specific objectives

1. Grow at least 70% in your net profit without incurring layoffs.
2. Enter online sales with a sustainable margin of success.
3. Minimize wasteful spending and cut the deficit by at least 40%.
4. Increase the permanent staff hired and expand existing coordination at the regional level.
5. Encourage a culture of growth, savings and education among employees in a sustained manner.
6. Increase the percentage of sales abroad by at least 30% in the next semester.
7. Prepare finance and collections departments for the annual audit with as little room for irregularities as possible.
8. Increase the general salary payment by 20% without affecting the company's safe net profit margins.
9. Make visible the efforts in matters of Corporate Social Responsibility carried out during the past year.
10. Design a new business structure that allows the expansion of the company after its change of directive.