Difference between Mission and Vision

Mission and vision

The mission and the view are two of the fundamental principles that build the identity of a business or organization. They are two concepts different from each other, which stand as a pillar to describe the strategy and objectives of an organization.

The mission and the vision are usually synthesized in a few sentences or phrases, are raised simultaneously and must be consistent with each other.

Mission characteristics

Vision characteristics

Importance of mission and vision in an organization

Mission and vision are two fundamental tools in any organization: they give identity and set the course. These must be communicated to employees, customers, suppliers, unions, media, government.

The formulation of these principles requires a deep knowledge about the bases and objectives of the organization. They must be drafted by the dome managerial, board of directors or founding members, taking into account the context and the real possibilities of the institution.

The bases of a company or organization are often reflected in the goods or services produced and in the loyalty of customers. Having a defined path and a common goal generates commitment and

motivates to the employees.

To the vision and mission are added the values, which are the principles or beliefs that an organization has and on which it builds its identity and guides projects and decisions.

Examples of mission and vision

1. The ceiling

Mission. Work with determination in informal settlements to overcome poverty through training and joint action of its residents, young men and women volunteers, and others actors.

View. A just, egalitarian, integrated and poverty-free society in which all people can fully exercise their rights and duties, and have opportunities to develop their capacities.

1. Tetra Pak

Mission. We work for and with our customers to provide them with preferred food processing and packaging solutions. We apply the commitment to innovation, understanding the needs of consumers and the relationships with suppliers to deliver such solutions, where and when food is consumed. We believe in responsible industrial leadership, in developing profitable growth in harmony with environmental sustainability and in corporate social responsibility.

View. We are committed to making food safe and available everywhere. Our vision is the ambitious goal that drives our organization. Determine our role and purpose in the outside world. It gives us, internally, a shared and unifying ambition.

1. Avon

Mission. Global Leader in Beauty. The choice of women to buy. The Premier Direct Seller. The best place to work. The largest Foundation for women. The most admired Company.

View. To be the Company that best understands and satisfies the needs for products, service and self-esteem of women around the world.