40 Examples of Logos

The Logo (or logo) is a graphic sign made up of letters and images, which is used to identify a business or a brand, and the products that it sells.

The logos They are signs used to allow some type of identification with an object, which is why they were used during antiquity and the Middle Ages by kings or artisans. However, with the advent of modern times, logos have become almost exclusively representations of economic companies and in some cases of public and private entities, groups policies u non-governmental organizations (NGO).

Logos are widely used as a representation of a trademark, since the graphic icons, once they have spread and have circulated massively through the media, allow an immediate association with the name of the brand to which they refer. This characteristic of logos is extremely important in the advertising field.

Logo elements

The term logo is used in a general way to designate three different elements:

Success of a logo

The success of a logo depends on various factors, such as the

simplicity and the congruence. Six key aspects can be considered when designing a logo:

In addition, the use of bright and pleasant colors and shapes can condition the reception that a logo has between the population (logos usually have two or three basic colors, since a large number of colors can be annoying to the sight).

List of examples of logos (images)