10 Examples of Strategic Objectives

The strategic objectives or strategic lines of a business, institution or organization are the short or medium term goals that it aims to achieve, within the framework of its different strategies or different scenarios implemented, in accordance with the provisions of its specific vision and mission.

It is a set of clear, concise goals, achievable and measurable, which in turn can be translated into a set of concrete actions and decisions that seek to bring the organization closer to the fulfillment of its mission or vocation.

That is why strategic objectives are central to the operation of any company or organization, and their performance can be evaluated from their measurement. The most common method for this is the SWOT (or SWOT): the analysis of the Strengths, Weaknesses, Opportunities and Threats of an organization.

In this way, the strategic objectives define the steps to follow and they set, in some way, the guideline to follow in the realization of organizational plans. That is why it is common for each unit, department or coordination to pursue its own strategic objectives, framed within those of the company as a whole.

Finally, it should be remembered that the term "strategic" comes from military jargon, where combat strategies are used to face a specific enemy in the most convenient way.

Examples of strategic objectives

1. From a shipping company. The strategic objectives of a company in this area may be to increase the frequencies of its trips, maximizing its operations in national territory or, precisely, venturing into routes international
2. From a non-profit environmental organization. For this type of organization, the strategic objectives will undoubtedly point to the visibility of its activities, for example, in major international media, or it may simply be a specified number of affiliates and committed donors by semester.
3. From a cooperative planting vegetables. This type of organization with low economic impact also has its strategic objectives very well planned: to increase the performance of the crops, rotating crops efficiently so as not to deplete the soil, or simply minimizing the amount of merchandise that remains unsold, can be examples of it.
4. From a web design company. The strategic objectives of a company of this type can point to the growth of the portfolio of customers, the positioning of its work among the most outstanding initiatives in the area or even diversify its services, for example, towards areas of programming, marketing and outsourcing to cover new market niches.
5. From a fast food startup. The strategic objectives of any enterprise are usually more or less similar, since they aim at opening a clientele, to the promotion of the name of the company and to the transformation of the initial investment of the project into profits as soon as possible. However, since we are talking about a fast food one, we may need to include goals regarding the nutrition of its customers, the responsible disposal of waste and other aspects similar.
6. From an educational institution. A private school, for example, or an institute for adult studies, will aim in the conceptualization of their strategic objectives to tasks more of maintenance, supervision and acquisition of new teaching professionals, than to the conquest of markets or the expansion commercial. However, those objectives can be as difficult or more difficult than those of a company.
7. From a literature publisher. Both independent publishers and large publishing consortiums compete for the works of the best authors, make them visible in the market of readers and maximize sales through promotion and relationships public. All this will undoubtedly give rise to the proposal of specific strategic objectives, such as joining a determined author, start a new collection or successfully participate in a book fair important.
8. From a bottle factory. This type of industry will pursue strategic objectives that allow it to optimize the manufacturing process, obtain greater dividends of the commercialization chain and, in the same way, train, protect and maintain in optimal conditions personal. An example of strategic objectives might be the acquisition of more modern machinery, or the speedy replacement of workers who left.
9. From a company of technology. Suppose for this example that you are dealing with a cell phone company: your strategic objectives will undoubtedly point to the innovation (develop new and more attractive models), marketing (increase the presence in media of the company) and human resources (promoting specialization and growth of workers).
10. From a bank. The strategic objectives of a medium-sized bank will be diverse, depending on the broad scope of its interests (an agricultural bank is not the same as a transnational bank and insurer), but in general we can assume that they will include the growth of the portfolio of clients and investors, the generation of massive dividends from the loan processes, etc.

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