Concept in Definition ABC

The word coupon is a term that has a special presence in the field of Marketing, since it is one of the resources star and more employees when seeking to increase sales of a product or service, publicize a new product or service, counteract specific actions of the competence, or failing that, to capture the absolute commitment on the part of the client at the request of a specific product or service that it already has contracted.

Basically, the coupon consists of a printed material that contains a benefit and that reaches the consumers' hands. through the same product or service, that is, in its container or packaging, or instead through different means from communication massive such as: newspapers, magazines, websites, among others. It is also recurrent that after making a purchase in some Commerce a coupon is given to us, participating in discounts on the next purchase or the realization of a contest or raffle.

Generally, the coupon reaches our hands separately, that is, materialized in a special paper accompanying a

publication, or it is also common to find it on the pages of a magazine, for example, which makes it necessary to cut it to be able to use the benefit it contains.

It should be noted that the enormous diffusion achieved by Internet has turned this medium into a great support when it comes to promoting benefits and discounts for customers. It is common to find special sites on the web that are exclusively dedicated to offering online discount coupons to access products and services of different kinds.

Among the benefits that coupons usually offer us, the following stand out: the invitation to take part in a contest, in a raffle or obtaining rebates, discounts, to buy in some stores, among others.

In the specific case of sweepstakes or contests, in addition to gifts or prizes related to products or services of the brand that sponsors them, it has become a frequent practice to presentation of prizes that give away cash, travel and electronic devices.

Coupon Topics