Concept in Definition ABC

Postureo is a term born in the environment of social networks that means adopting a attitude outwardly trying to convince others that they belong to a higher social status the real thing, or that you have a much more exciting and fun life than you actually have.

The posture is therefore a wish to reflect, in a way graph and public, an existence full of exciting experiences or moments to remember, even when it is not real.

The term postureo does not yet enjoy a specific definition in the dictionary of the Spanish language, but like so many other terms born with the new technologies, its incorporation in future versions is already being studied.

Birth of the term Postureo

The term postureo was born as a result of the generalization the use of social networks and the ability to share images of the users. Thus, after a while, it begins to be detected that many users share photos with characters famous, or performed in exotic or luxurious locations, suggesting a successful life full of fun.

Since the number of people capable of actually leading a life of these characteristics is much lower than that reflected in social networks, it begins to take conscience that there is a tendency for some users to use these platforms to project abroad a type of life that does not correspond to what they actually live.

It is then that the word "posture" begins to appear, which attempts to summarize in one term said attitude of passing off as natural or everyday a moment that It is not, and that it is collected graphically with the sole intention of sharing it and thus making others believe that one enjoys a social or economic status superior to that of real.

The pretense of appearing "cool" is what hides behind the pose. Thus, taking photographs regularly and constantly in emblematic places, or with famous personalities and sharing them on these social platforms are examples of posturing.

Photos: iStock - Todor Tsvetkov / Mixmike