Definition of Corporate Image

The image is the representation, the figure of something or someone, while by corporate it will be called all that inherent or proper to a public or private organization, which have various purposes, being in the private case the commercialization of products and services the most current.

Qualities, values, that the market and consumers form of a brand and that are vital when it comes to their choice and commercial success

And for its part the corporate image turns out to be the set of qualities that consumers and the market in general attribute to a certain company, namely, is what the company means to society, how it is perceived.

This question is certainly important for any company or organization because it is the that allows the public, public opinion and the market to have a mental image of who is treats.
If a company does not have a corresponding and recognized corporate image, it will hardly be successful, because of course, will fail to generate a quick and effective mental identification, which is what he basically proposes with his creation.

We must say that with regard to this is that the corporate image is linked especially to the standard of quality, values ​​that must be defended once they are proposed, commitments that are assumed with consumers or the community in general, among others.

Of course, a corporate image is not built overnight but requires the work of seasoned professionals and time for the aforementioned identification to occur with those maxims that the organization in question wants represent.

Creation of the corporate image, details

The creation of the corporate image is generally in charge of those responsible for the Public Relations area, who will mainly use advertising campaigns to build it. communication in different media, the traditional ones: written press, television, radio, plus those that have brought new technologies such as Internet, social networks, among others.

Of course, that image that will be created, especially directed towards the perceptionIt must be highly attractive for the public to register and feel interested in it.

Meanwhile, the corporate image must always be created based on the positioning of the product or service of the company in question, since any alteration or difference in this aspect will definitely mark a confusion in the public and therefore the cost effectiveness Of the same. The corporate name, the Logo, and the image must match and be credible to ensure success.

On the other hand, a good reputation in the area of social responsability Business will also be of great help in successfully positioning the company, because consumers are often especially drawn to companies that they know have taken on a responsibility social with the society to which they belong, dealing with solving some of their problems.

Elements that compose it

It should be noted that a corporate image may be made up of one or more elements, which agree to give the company a solid image, including: isotype (the most easily recognizable iconic part of a brand's design), monogram (symbol formed by interlocking letters and figures), Logo (graphic element, usually linguistic, that identifies a person or company), name slogan (identifying phrase in a business or political context), emblem (image with enigma accompanied by a legend or phrase), pictogram (sign that represents a symbol, object or figure).

Corporate images mostly pursue the association of the brand with a certain value or commitment, because they are facts that tend to remain etched in the mind of the potential consumer.

In other words, the brand seeks for the company to be recognized and valued in the market and by its consumers for that commitment and value that it proposes, beyond the benefits that the product or service that sells can offer, which are important, but more so are those maxims that advocates, they penetrate deeper into people, and makes the identification is immediate and therefore lean towards that product, because it represents their ideals.

And the corporate image has a special association with the brand because with it, people of diverse cultures and living in diverse situations can identify with a product and attribute a value. Then, these individuals can consider the product of quality because of that association previously made.

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