Concept in Definition ABC

In the field of marketing or marketing is where the concept of branding, meanwhile, it allows us to express process through which a trademark is made and built and projected to the mind of potential client with the mission to conquer it.

Procedure by which a trademark is built to project it in the mind of the consumer and make them choose it

It is an Anglicism, that is, a term typical of the English language that is widely used in another language, such is the case of Spanish; its use has become so widespread in the Spanish language that the word has been adopted as one more, maintaining its original name.

It should be noted that it implies the strategy that those responsible for the marketing area of ​​a company decide to follow and that consists of management of assets that have been directly or indirectly associated with a commercial brand and also with its Logo or symbol.

The brand, symbol or design that differentiates the product or service and that conveys an idea

The brand consists of a sign, design or symbol that aims to differentiate a company from its competence direct, inasmuch as that differentiation is achieved through the creation of a concept that will manifest itself precisely in the visual image, in the logo, in the language used, and which aims to connect and attract the consumer.

The brand not only transmits a concept or idea but also emotions and represents the identity of a company plus the expectations that the client has about it.

The common thing is that brands develop in different areas and then in each contact with the client ideas, perceptions and sensations associated with it will appear, that's right that if a customer feels that the brand satisfied his need, if he felt well served by the service, or the advertisements correspond with the reality of the product, that client, sure, will buy the brand or the service and will even recommend it, otherwise they will not choose it again, and may even develop a great animosity in her against.

Because what appears linked to the concept conveyed by the brand is what will ultimately encourage the customer to consume it. and to pay the price that is asked for it, so it must be attractive and effective enough for the client to address their conduct purchase towards the brand, which also thinks that it is the best option compared to the competition and on top of that, then recommends it.

Branding components

Meanwhile, branding is made up of five elements...

Naming, which in Spanish we can translate as to name and that includes the techniques to create the name of a brand, that is, to name a certain brand.

Along with this action, it is necessary to develop brand identity to differentiate the product from its peers.

The corporate identity or visual, for its part, consists of the physical, visible manifestation of the brand in question and will be associated with the company's trajectory, projects and its culture.

Third we find the positioning, which is the place that a brand occupies in the mind of a customer or consumer.

And finally the last two elements are the brand loyalty and architecture branded.

Now, it is worth mentioning that all the exposed elements are decisive and very influential to when establishing the value of a brand and the behavior that customers will have towards her.}

For example, those companies that have a high value, a strong corporate identity and a outstanding positioning in the market, of course, they will have a remarkable performance in terms of income and they will remain firm in the market over time.

Then, branding will focus on the brand to evoke and make a difference in the market from it.

Meanwhile, to achieve this, the key will be in the exaltation of those values ​​easily appreciated by all, such is the case of the originality and credibility, which will not only differentiate the brand from its competition but also cause a unique impact on the market in question.

Highlighting these characteristics is what will strengthen the brand and make it desirable to the consumer.

And that's what branding is especially concerned with ...

Branding Topics