20 Examples of Strategies

The strategies They are plans that are carried out in order to meet an objective or achieve a goal. For example: A food company launched a new type of rice. To achieve the goal that more people know about it, the strategy of selling it at a very low price was implemented.

Strategies are plans for coordination and direction of actions that are previously well defined and that are applied to carry out procedures that allow obtaining more benefits.

The people in charge of projecting these action plans have the function of directing a group of people to achieve certain objectives and must carry out the strategies taking into account:

Types of strategies

There are different types of strategies that are classified according to the discipline in which they are developed and according to their approach. Taking into account the discipline, the strategies can be:

In administration, taking into account the approach, the strategies can be:

Examples of strategies

1. The strategies of a basketball team to win a tournament can be to make a formation that is strengthened in defense and create plays that the opponents are unaware of.
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2. The strategy of a beverage company is for its products to be sold in all supermarkets, kiosks and restaurants in the country, including when this causes losses, because the aim is to fulfill the advertising objective that the brand be in all the places where there may be a client.
3. The strategy of a clothing store to sell all the garments of the season is a promotion in which if two products are purchased, the third is free.
4. The strategy of a computer company was to incorporate facial recognition as an unlocking mode, in order to fulfill the objective of launching an innovative product on the market.
5. The strategy of a company dedicated to the manufacture of natural juices was to develop new flavors of beverages, to meet the objective of developing different products, but that were related to those that already came making.
6. The sector of marketing of a company developed a strategy pull, because it carried out an advertising campaign on social networks, so that consumers would recognize the brand.
7. A cell phone company did a study on the needs of consumers and implemented a marketing strategy. marketing local, that is, to make new products they took into account what customers were looking for when they wanted to buy a portable phone.
8. A recently started company that manufactures hair products is developing the strategy advertising to deliver free samples of shampoo and conditioner, to meet the goal that more customers know the articles.
9. A company applied the strategy that its products have very high prices, to fulfill the objective of creating an exclusive brand.
10. In a restaurant, which recently opened its doors, an opening dinner was held, which was attended by they invited chefs, cooks and food critics, so that the place became known in the environment culinary.
11. A bank launched a new credit card and, in order to meet the goal of getting more people to purchase this product, the marketing implemented the commercial strategy of offering the best discounts on the most recognized brands.
12. In order to make more sales, an appliance store implemented a business strategy, which consisted of every thousand purchases drawing a plane trip for two people to any place in the world.
13. A stockbroker developed an investment strategy for his clients because he recommended that they invest half of their money in well-known companies and the other half in emerging companies with a large future.
14. A company that performs home automation installations in homes and businesses opened new branches in strategic points of the country, to meet the objective of improving customer service client.
15. To meet the objective of differentiating itself from other companies and standing out in the market, a construction company will begin to carry out apartments whose finishes, such as the color of the paint, the material of the floors and the bathroom and kitchen appliances, will be chosen by the buyers.
16. In order to increase sales, a clothing store incorporated the online clothing sales strategy.
17. In order to differentiate itself from the competition, a cosmetics company developed a novel strategy, because an online makeup tester was included on its website.
18. In order to support the quality of facial creams, the sector of marketing of the company developed an advertising strategy, since in the advertisements different dermatologists guarantee the efficacy of the products.
19. With the aim of improving sales and contributing to caring for the environment, a publisher incorporated the strategy of giving discounts to customers who bring paper to be recycled, which is used to make new books.
20. In pursuit of more economic profit, a cookie company developed a strategy of selling packages containing 20% ​​more product for the same price.

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