10 Examples of Business Speech

The business speech is the tool used by agents of a company for various reasons related to the mission, the vision and the corporate strategies that are undertaken within the institution. It transmits the decisions, plans or projects of an institution, company or organization. For example: the communication of the sales results for the first quarter of the year.

The speeches companies have the particularity that the one who issues them speaks on behalf of the company or the brand, and transmits the official position of said corporation. In general, they are provided by senior managers of the company or by higher positions.

• See also: Mission, vision and values ​​of a company

Types of business speech

Depending on the recipient, a business speech can have different motivations and ways of being communicated. Some types can be:

• Directed to the external client. They are those intended for people who buy or acquire the company's products. Through these, a new product that will be launched on the market can be explained, reinforcing the idea that the company is a leader in this particular market and does not disappoint its users, clarify any scandal that has been associated with the company or that has come out in the
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  media. For example: a manager explaining on public television that the company will adopt a new sales channel exclusively online.
• Aimed at internal staff. They are those who prepare to communicate a decision, a change or motivate the company's personnel. It is a fundamental strategy for internal communication to be effective and for all the people who work in the organization feel part of the decisions and transformations of their work environment worked. The most common are those of motivation, which seek to maintain a good spirit in all employees. For example: a section chief who gathers all his subordinates to congratulate them for the great work they have done for a year.
• Directed to another company. They are those that are carried out between peers or companies that have a commercial or economic link in some way. Companies, when making deals and alliances, usually see several options to contract suppliers, create links with distributors or with external firms that provide a corporate service, go public on the Stock Exchange, etc. That is why a spokesperson is in charge of establishing what the company wants and communicating it to the interested parties. For example: a clothing brand that wants to broadcast its fashion shows on television and the head of business prepares a speech for all the networks that want to present a proposal.

Characteristics of business speech

Business speeches require certain qualities to be effective and fulfill timely its function, without being used as a tool that harms the very company. Some of them are:

• Clarity. It is essential that you know exactly what you want to convey in the simplest way possible to avoid ambiguity.
• Assertiveness. Finding the right words and phrases is key to making speeches look professional and serious. Assertive communication gives the image of a structured company that knows precisely what it is talking about.
• Empathy. It is important for the company to make it clear that what matters most is its customers and that all the effort it makes every day is to offer a better service that benefits its users; or to your own employees if it is a motivational speech for workers.
• Good image. It is key to understand that, in most cases, the objective of business speeches is establish that the firm is the best in the market, that it is reliable and safe and that it deserves to be taken into account bill. To do this, the qualities must be detailed (and fulfilled, clearly).

business speech examples

1. Steve Jobs speech on the influence for the creation of his Mac company, at Stanford University (2005). “As I was no longer enrolled and had no required classes, I decided to attend the calligraphy course to learn how to do it. I learned about serif and sans serif typefaces, about variable letter spacing, about what really makes a great typeface great. It was subtly beautiful, historically and artistically, in a way that science can't capture, and I found it fascinating. None of this had even the slightest hope of practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed the Mac with that at its core. It was the first computer with beautiful typography. If I had never dropped in on that particular course in college, the Mac would never have had multiple fonts or proportionally spaced characters. And since Windows just copied the Mac, it's likely that no personal computer had them now. If I had never decided to quit, I wouldn't have gotten into that calligraphy class and personal computers wouldn't have the wonderful typography that they do."
2. Mark Zuckerberg's speech on the vision of large business projects, at Harvard University (2017). “First, we must take on large relevant projects. Our generation will have to live with the replacement of tens of millions of jobs by autonomous cars and trucks. However, we have the potential to do much more together. Each generation has works that define it. More than 300,000 people worked to send a man to the Moon, including that janitor. Millions of volunteers immunized children around the world against polio. Many others built the Hoover Dam and other great projects. These projects not only served as motivation for those who participated in them; it also showed the country that we could do great things.”
3. Speech by Jeff Bezos, founder of Amazon, in the United States House of Representatives (2020). "The concept of Amazon came to me in 1994. The idea of ​​building an online bookstore with millions of titles - something that simply couldn't exist in the physical world - was exciting to me. At the time, he was working at a mutual fund in New York City. When I told my boss I was quitting my job, he took me for a long walk in Central Park. After listening to me for a long time, he finally said, 'You know what, Jeff? I think this is a good idea. But I think it would be a better idea for someone who doesn't have a good job. He convinced me to take two days to think before I told him my final decision. It was a decision I made with my heart and not with my head. When I am eighty years old and reflect on my life, I want to have minimized the number of things I regret. And most of them are acts of omission, the things we didn't try, the paths we didn't travel. Those are the things that haunt us. And I decided that if I didn't at least try my best, I was going to regret not participating in this thing called the internet that I thought was going to be big."
4. Speech by Mark Schneider, CEO of Nestlé, to the company's employees and collaborators during the pandemic (2020). “It is in times of crisis that heroes are born. We want Nestlé's values ​​to shine through in this difficult situation, which is why we humbly ask all of you to contribute to this. This is the time to make an extra effort, to go further. I recognize that we ask a lot because we are all busy managing personal situations and relatives right now, but your effort will make a big difference to our company and our society. We would like to particularly recognize our front-line employees and factory workers; your commitment and discipline are critical at this time to maintain business continuity. It is our priority to support them in this important effort.”
5. Speech by Henry Lawrance Culp, Chairman of General Electric, at the company's 65th annual meeting (2021). “Dear shareholders, my colleagues on the Board, distinguished ladies and gentlemen. Once again, a warm welcome and good afternoon to all of you. We hope that you and your families are healthy and safe. On behalf of all members of the GE T&D Board of Directors and the GE team, I would like to welcome you to the 65th Annual General Meeting of GE T&D India Limited. Thank you for joining us today. (…) Throughout the year, his company remained committed to its customers' orders and achieved important milestones by successfully launching numerous projects. This includes commissioning of the three crucial 400 kV air-insulated substations for Sterlite Power in Kumarghat, PK Bari and Surajmani Nagar, which are a critical part of the Region's interstate transmission scheme Northeast. His company has also commissioned the 4 poles of the Champa Kurukshetra HVDC project, which now has the capacity to transmit 6000 MW of electricity from the eastern region of the country's surplus energy to the region north. It is also one of the largest HVDC projects that GE has executed in the world.”
6. Motivational speech to employees. Dear colleagues: the commitment of each of us who are part of this company, of this family, is essential to achieve our goals and grow more every day, attracting with progress the well-being of all of us who make up this family. Team strength is greater than the energy of the Sun and this is how we have been able to position ourselves as leaders in the market, thanks to his effort and his decision every minute to contribute his skills and will to this business.
7. Speech by the company spokesperson for crisis control in the media. The news that accuse our products of not being what is expected in terms of quality are false, since the manufacturing and industrialization of these have been established from the highest international standards of safety and commitment to the environment. Since the beginning of this company as a family company, concern for our customers and the desire to provide them with the best has been at the forefront of our corporate priorities.
8. Speech at a fair for business exhibitors. Our company is committed to bringing the most advanced technology in computer security to the country. While other companies maintain appropriate levels of electromagnetic formats, the difference and what makes us the best is that with our branches in ten different countries have managed to generate a mixed network of products that fuse innovation with design and globalization. Where major data protection hardware and software control initiatives are taking place, we are there.
9. Speech in moments of internal crisis. We go through difficult tides, but, as we have always said, our personnel come first, what we must safeguard. Without you, our human resources, we would simply be nothing. That is why these measures may seem complex, but in the long run, we promise that the profits and benefits will be multiplied if we can count on your faithful work and loyalty.
10. Sales report speech. The balance of our first quarter in sales has had a slight improvement. However, we believe that we can give more, that the commitment must now be stronger than ever and that out there are the clients we want to capture. You have shown that you are capable of great things, and it is time to go out and prove it. We must double our goal and, with this, I assure you that next quarter, if these numbers rise, we will feel satisfied.

Follow with:

• farewell speech
• Objectives of a company
• horizontal communication
• Public, private and mixed companies
• Business ethics
• Policies and regulations of a company