10 Examples of Advertising Speech

The advertising speech It is that text whose sole and direct objective is to make the audience buy a product or service, or to improve the idea that they have of it with the same purpose. For example: Its CandyCat candies offer an exquisite experience for your palate.

The agencies and professionals who are dedicated to the construction of advertising speeches, and who are immersed in the field of marketing and commerce specialize in finding ways to persuasion more effective to sell according to tastes and market trends. Some of the disciplines involved in the development of advertising speeches are symbology, psychology, aesthetics, popular culture and statistics.

It must be taken into account that the advertising discourse does not refer only to those who are part of the official advertising or of a brand, since any speech aimed at the sale of a product or the positioning of a firm can be categorized as such. For example:Hello, my name is Mariano and I can advise you and comment on the characteristics of the products that we have here in the store, if you are seeing options for change your cell phone, we should definitely start by analyzing Universe X24, a powerful team that has just entered our promotion and is one of the best options.

• See also: advertising texts

Parts of the advertising speech

This type of discourse is built with denotative and connotative communication tools.

• denotative tools. They are the data and objective information about the service or product that you want to position in the market and, ultimately, sell. For example:The Univers X24 smartphone has a 12 MP camera, available in four colors, a 4 GB memory and a touch screen.
• Toolsconnotative. They are the symbolic associations of the product, which make it attractive and identify it with ways of life, personal styles, fashion phenomena or social movements that attract buyers. For example:If you buy our Univers X24 model, you will look more stylish and others will know that you are a lover and expert of technology. Get ready to live on another level, because this is the mobile phone used by the biggest movie stars in Hollywood.

Objectives of the advertising speech

An effective advertising speech will be one that achieves several specific objectives. Some of them are:

• Loyalty to the customer. The advertising discourse seeks that the person who already uses the firm or buys this brand continues to be a loyal consumer, who does not think about trying the service or product of the competition because he is satisfied.
• Position a firm or a product. Advertising speech is a good strategy for those new companies seeking public visibility. East type of speech is key to start having a space in the media and, above all, in the minds of potential buyers.
• compete with other products. The advertising discourse pursues the goal that a consumer who is buying a product from the competition consider trying this new alternative and that when you compare it you discover that it is better and start being a client frequent.

Tools in an advertising speech 

• short and simple phrases. The use of limited messages is key, since the intention is that they remain in the mind of the audience and are easy to remember for the next time they go to buy products of that category.
• Messages in musical encryption. It is very common for an advertising speech to consist of a short phrase set to music, as if it were the verse of a song that becomes catchy and repeats easily.
• Comparison with the competition. It is usual for many advertising speeches to state that their product is the best on the market, implying that their competitors' is inferior.
• Argumentation. It is a basic characteristic to describe the product and explain why it is the best option and why it is better suited to the lives of consumers.
• Market segmentation. It is ideal that a firm, before making publicity speeches, defines well the profile of people it wants to reach. Some market segments are young people, technology lovers, people who choose outdoor activities.
• visual elements. The advertising speech for television or for advertisements on public roads uses visual elements. To do so, a brand manual is established that specifies the colors, typography and style of the images.

Examples of advertising speech

1. Publicity speech of the commercial for Pantene by the singer Selena Gómez

Dryer, tongs, they damage the hair a lot, right? I need more than a conditioner. Much more! New daily conditioner Three Minute Miracle of Pantene. Penetrates your horse to repair up to three months of damage in just three minutes. Your hair is softer and shinier, from the inside out. Switch to Pantene and you'll notice the difference. Pantene is much more than a conditioner.

1. Advertising speech of the Coca Cola campaign "Together for something better"

Wait, who said we have to go back to normal? Or go back somewhere. What if instead of "will return" we go forward? If we start thinking differently? To share more with our people? How about we open up more and get closer to others? Let us understand that nothing has to be perfect, that the important thing is to enjoy the moment. What if the new normal was newer and less formal? What if we make a trivial moment unforgettable? It would be great. Let's not forget for a second that everything is better when we do it together.

1. Advertising speech for the Lavotodo dishwasher

This is the last time I wash the dishes with this, because now I am going to use the new creamy liquid dishwashing liquid, which combines all the power of cream with practicality and performance of liquid soap, and thanks to its concentrated formula of bicarbonate and collagen, which eliminates grease, bacteria and bad odors in one touch, and also takes care of my hands.

1. Advertising speech of Jumbo supermarkets

And also at Christmas I save big, assortment big. Come to the Jumbo advantage.

1. Publicity speech for the Onix car from Hatchback

Author: It's easy. If you have words left over: you are missing things. Cozy: meters are missing. Low cost: minimalist, it lacks everything. dress code: Lacks personality. Comprehensive, boutique, rustic, petite, virtual, free with friends, vintage, alternative. That extra word distracts you and out of nowhere gets something out of you. But as of today there is one that is not going to deceive you anymore, because the entry car story ends with the new Onix. New Chevrolet Onix, it didn't come to invent anything, it came to change everything.

1. Salesman advertising speech in electronics store

Good morning, today we are offering the latest model of Samsung brand smartphones. This model has as an essential feature that its battery lasts three days and has front and front cameras with the best resolution. On this very special day we are offering a twenty percent discount for being the launch and you can access a payment plan that suits your needs.

1. Sales advertising speech by insurance sales company calls

Hello, I hope you are very well. My name is Manuel González, from Asegurado Siempre Seguros, and today I want to offer you anti-employment insurance that will be a great alternative for the unfortunate event that you run out of monthly income. In a situation like that, it is best to have this backup which will cost you only a small fee which is your credit card will be debited monthly and will be effective the same day you lose your job. We can make the contract right now and thus offer you more security for your daily life.

1. Advertising speech for the launch of a perfume 

Today we are experiencing a historic moment in this company: the “Amor Amarillo” perfume, which starting tomorrow It will be in all our stores, it is the product of the work of the best manufacturers around the world. country. With a unique formula, the limited edition has the most delicate aromas of flowers and essences that can only be found in a remote village in the Far East. It is a unique perfume in the world.

1. Publicity speech of a singer promoting his latest album

Definitely, Head on Venus It's the best album I've written in my entire career. I wrote these songs from personal experiences that I know all my fans will like and identify with. I have never worked so much and this entire journey is to show my fans the love and affection they have shown me by supporting my career from the beginning. I go back to my roots with pop melodies and you may find some surprises.

1. Advertising speech by a spokesperson for a lens brand at a press conference

You will find the ergonomics of our models when using them. They will feel that they are part of their own identity. This line of lenses is designed with the highest standards of quality and technology. They have been designed by artists from around the world who have decorated the frames and can be further customized in our stores when purchased. Without a doubt, they will be the most coveted luxury items for the coming season.

It may interest you:

• Difference Between Advertising and Propaganda
• aesthetic discourse
• argumentative speech
• business speech