30 Examples of Electronic Commerce

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The electronic commerce, also called e-commerce, is a transaction method used to sell, acquire or exchange goods and services through websites, social networks or applications.

Electronic commerce is carried out in virtual stores that are found on digital platforms and in which a client or an institution can choose, buy, pay or exchange a product or a service.

Most physical stores and big brands have websites specifically for e-commerce.

Advantages of electronic commerce:

• It generates that the transactions, generally, do not have geographical limits, since it can be bought and sold from almost anywhere in the world.
• It allows the number of customers and, therefore, sales to increase.
• It makes it possible to obtain more and better information about the public and about potential clients.

Disadvantages of electronic commerce:

• It can present failures, because virtual stores do not always work well.
• It produces that there are more and more sellers and, therefore, more competition.
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• It may involve inconvenience in relation to the security of customers' personal information.

• See also: Client and consumer

Types of electronic commerce

The types of electronic commerce are classified according to which entity is the seller and the buyer in:

• B2C. It is the commercial exchange in which a consumer acquires a product or service on a company's digital platform. For example: A person buys in the online store of a sports brand.
• B2B. It is the commercial exchange between two businesses or companies through a digital platform. For example: A restaurant chain that buys merchandise in a digital store.
• C2B. It is the commercial exchange in which a company acquires a product or a service that a person sells on a digital platform. For example: An artist is hired to advertise a company's products.
• C2C. It is the commercial exchange that takes place on a digital platform and between two consumers. For example: A consumer buys a comic that someone else sells on a buy-sell website.
• B2G. It is the commercial exchange in which a government acquires a product or service on a company's digital platform. For example: A government office that purchases supplies on a company's website.
• G2B. It is the commercial exchange in which a company acquires a service or a product on a digital platform of a government. For example:A company purchases a license on a government website.

Examples of electronic commerce

B2C Examples

1. A person pays the gas bill on the website of the company that provides this service.
2. People who contract the service of a platform of streaming.
3. A person who buys a plate of food from a restaurant through a food delivery application.
4. A person who buys clothes in a virtual store.
5. A person making a purchase on a supermarket website.

B2B Examples

1. A company that buys raw materials to make products on another company's website.
2. A company that purchases office supplies from another company's website.
3. An appliance company buying microprocessors from another.
4. A tour company that purchases airline tickets on an airline's website.
5. A bookstore that buys books on a publisher's website.

C2B Examples

1. A company that buys digital drawings on an artist's website.
2. A company that retains the services of an architect through a professional services application.
3. A company that hires a computer designer by email.
4. A company that hires a content writer to develop copy for a website.
5. A company that purchases furniture from a designer's website.

C2C Examples

1. A person who buys clothes in the social network of a clothing designer.
2. A person who buys a used television on a website where users post items for sale.
3. A person who buys a necklace on the website of an artisan.
4. A person who buys a computer published in the profile of a user of a social network.
5. A person who rents an apartment in an application in which users offer accommodation in their homes for a certain period of time.

B2G Examples

1. The Ministry of Transportation purchasing construction cement from a supplier's website.
2. A department that opens a call for tender on a website and hires the best supplier.
3. The Ministry of Education that purchases school textbooks on a publisher's website.
4. The Ministry of Health that buys drugs for hospitals on a laboratory's website.
5. The Ministry of the Environment that buys posters for national parks on a website.

G2B Examples

1. A company that pays taxes on the government website.
2. A company that buys a permit to carry out an economic activity on a government website.
3. A company that buys on a website an invention patent developed in a state research center.
4. A company that buys furniture in a web auction organized by a government office.
5. A company paying a fine on a government website.

Interactive test to practice

Follow with:

• Enconimics goods
• Consumer goods
• service companies
• Primary, secondary and tertiary economic activity
• Professional services
• office functions

References

• Andrade Munoz, J. (2017). Electronic commerce. Tepexi, 4(7). Available in: UAEH