Importance of Typography

Typography is the way of writing with different types of letters and calligraphy. This is especially important with regard to the advertising, marketing, design, art and many other activities in which the visual is essential to attract the attention of the public or generate different reactions in it.

Typography is an art, a form of design that serves to express with different forms of letters and different drawings sensations, styles, etc Typography has existed from the very moment that the human being invents writing since we found different forms and letters in Antiquity that varied depending on who wrote, the region, the usefulness of that written document, etc. However, at present and especially in the last decades of the 20th century, the typography as art in a much more systematic way, which tells us about its importance in the world of design, Of art.

The word typography comes from the Greek, language in which guys means hit and graphos write, writing This means that typography is a way of writing with different traces, styles and designs and this is visible today in a clear and evident way in advertising, the marketing, the

graphic design, art, all activities in which the visual weighs heavily and different ways of writing a word, with thinner or thicker strokes, with letters chained together, with single and simple letters, with or without serif serif etc They generate different sensations in the one who observes them.

This is essential in terms of what you want to communicate, since a formal text or document will not be the same as a more relaxed, informal and youthful one. The public will feel more appealed and identified with one form of writing and not with another. It is common, for example, to see more formal and serious typography in institutional messages and texts such as those of a medical institute. while in advertisements for teenagers, for example, simpler and more relaxed fonts are used, sometimes even funny.

While typography seems like a simple art, it is something that requires a lot of work and care because it means that for each new typeface the designer must create a specific design for each letter of the alphabet so that that typeface can be used to write or put together any word. The fonts must then maintain a logic or coherence and follow a similar format according to what is intended to be transmitted in each case.