Importance of Marketing

The concept of marketing refers to the process by which a community satisfies its needs through the exchange of goods and services. But the flow of marketing is not only directed in one direction, the consumer, but is based on feedback. That is to say, the information related to the desires and needs of a social group is exchanged with the business organization to that this, in addition to satisfying these aspirations, in turn, serve as a guide to identify these needs of society itself.

And so, through this mechanism of communication Either way, it is intended to benefit both parties. The target social group defines its desires and satisfies them, thanks to the business offer that has previously taken these social premises into account.

For these reasons, marketing is relevant, above all, in relation to the fact that it is a communication process that serves as a link between society with all its cultural and/or educational elements, and the company, which must have at all times a orientation towards the first

In this way, we can affirm that marketing consists of the study of the different techniques that analyze this process of interaction and communication that occurs in the market between the different social groups of consumers and companies, with the aim of having the capacity to regulate demand and achieve leadership in the market.

At present, and as a consequence of the globalization and the frenetic pace at which markets work, marketing is extended to other non-economic sectors, such as non-profit organizations, or political parties. This is due to the success in its application, becoming considered essential for the companies have a rapid response capacity to consumer demand and are adaptable to the same. What is necessary for organizations to be competitive, also requiring that they be able to adapt to the variations in demand almost automatically, and thus, stay in the market, in addition, of course, to achieve your goals economic.

However, also within the framework of the study of marketing, divergent opinions arise regarding the ethics of marketing. discipline, since it is considered that marketing has the ability to create fictitious needs by manipulating consumers.

For all these reasons, we must conclude that marketing strategies should be considered as something essential for the competitiveness business in particular, but also for the stability of the economy in general.