Importance of social networks

A social network provides a set of instruments to potentiate the exploration of relationships from a social framework, such as also professional and commercial, based on particular interaction with friends, family and acquaintances, either for entertainment or just keep in touch, as well as to publicly share a specific experience or make a statement formal; Likewise, it enables the creation of a communication space open to the world, capable of transforming it into a high source of income, managed by one person. independent capable of becoming an influencer, according to the scope of their publications, or managed by a recognized public figure who takes advantage of their popularity to start their online activity, in both cases the profile is typically presented with the person's own name, but a pseudonym or fantasy name can also be used. In the same way, most of the private/public institutions have their space as a way of contact, given the massive use of these platforms.

Recover childhood friends, keep latent the

dialogue with someone who moved to another city or country, meet new people, discuss job opportunities or growth professional, consult or make a claim/complaint publicly or privately to an organization regarding a product and/or service. In a social network, countless people converge, regardless of status and public recognition, and it is thus that the use changes according to contacts, needs and goals that each user has, allowing the possibility of development, no matter who it is.

A teenager in school, a renowned actor, a public official, an older person retired from work, etc., the number of profiles and combinations is endless. However, basically, the use of the platform is adapted according to the level of contacts, needs and objectives that each user has, allowing the possibility of development, no matter who try.

Each social network has its ways of working and codes of conversation. Twitter, LinkedIn, Facebook, Instagram, TikTok, Youtube... each one has its particularities and exhibits a certain trend of use. Thus, LinkedIn is the ideal space to work on professional relationships; Facebook helps to find old friends thanks to its broad generational reach, to which younger users opt for other spaces, such as Instagram (with its attractive format based on expression through photography), which was just acquired by Facebook anticipating this growing trend migratory. TikTok and YouTube, on the other hand, work on the format multimedia, allowing its users to create informative channels, where the concept of social network is reflected in the direct interactivity with the users that follow the corresponding channel.

Dangers in social networks: abuse, scams and informational biases

Faced with the massive use of these platforms, malicious individuals appear who intend to take advantage of users. On the one hand, care must be taken with the way in which minors and adolescents behave in these digital universes, given the exposure and direct contact that can be established with a a stranger. Parents have to accompany, knowing how to find a balance with the freedoms of their children. In the same way, bullying is a phenomenon that becomes a constant problem in the virtual space, even if empowers, because annoying someone from the comfort of your computer or smartphone is a simple and quick.

On the other hand, there are innumerable cases of fraud. One of the most typical methods involves individuals coming into contact pretending to represent a company, thereby obtaining sensitive personal data.

The informative bias is another evil of social networks, to which users claim to be informed from the publications shared on the platforms. This produces a completely distorted vision of reality, limiting itself to a vision based on one's own preferences, that is, one ends up reading / listening to what he wants and not what he really is.

Consequences of words, and the culture of cancellation

Anyone who interacts on a social network has to understand that there are rules and responsibilities regarding what they post. You cannot threaten or attack someone without expecting legal consequences, in the same way as what would happen in a physical setting.

For their part, and in particular with public personalities, opinions may be rejected in the society, and therefore impart drastically and negatively on whoever said them. For example, if an athlete makes a discriminatory comment, the brands that sponsor them could cancel their contracts, and the club could penalize him, because there is a compromise in the image of the person extended to his ties professionals.