Importance of Visual Pollution

Understood as one of the most serious problems in large cities, visual pollution is a phenomenon that occurs when the visual space is occupied by an endless number of advertisements, posters, advertisements and elements that generate a stunning and disconcerting effect. stress. This type of phenomenon is especially dangerous when we talk about the movement of vehicles on roads, highways and other spaces, since this is what can distract drivers and favor accidents. transit. Understanding its importance and its effects is very necessary today.

How does this problem start and where does it become visible?

Visual pollution is a very characteristic problem of cities and urban centers, especially the largest and most inhabited. This means that understanding it is relevant to be aware of avoiding it or promoting control and regulation measures. Since the 20th century in particular the advertising and product advertisements or services They have become a highly present element in our daily lives, something that had never happened before.

Thus, what at first was reserved for written or graphic publications, began to take shape in the real visual field and therefore our view, the landscape, the horizon began to be populated with advertisements and large posters advertising products, discounts, offers, etc. There are cases of huge and cosmopolitan cities like Hong Kong, New York, London, Tokyo, where the overabundance of billboards and this type of notice can mean a serious problem. In addition, many of them now have visual effects, sounds, flashing lights, colors, etc.

Why is it necessary to control the publication of this type in public?

In addition to the real and concrete contamination that this type of warning generates, at the same time time Despite the abuse of energy needed to keep many of them on throughout the year, the reality is that visual pollution can have negative effects on our health. The inability to rest your eyes is a problem because this can cause mental disturbances, distractions, lightheadedness, disconnection between reality and imagination, etc.

In order to limit the effects of this problem, it is essential to develop laws and regulations that regulate the abundance of this type. of advertisements, as well as their shapes, their dimensions, the effects they have, the area in which they are located, etc

Fotolia image: Kittiphan, Olga Iermolaieva