Importance of Netflix and TV On Demand

The creation of a new way of watching TV: the On Demand service.- Generated for the first time beginning of the 1990s in England, the service of television On Demand is one of the most innovative creations of the last half of the 20th century since it allows viewers to choose the programming they want see without being subject to the wishes and resolutions of the television stations or television networks on the general programming for a given public.

Also known as on-demand television, this type of content transmission is mainly based on the idea of ​​giving you greater freedom the viewer (with a certain limitation of storage capacity and other practical details) about what they consume. Clearly, this freedom always implies a consumption of products that have already been pre-selected and not means total freedom, but it does represent a search for more dynamic forms of content transmission multimedia.

The appearance of Netflix in the market and its contribution to the creation of consumer identity

While the On Demand system (in Spanish 'what is demanded') for television is already integrated into the service of many television stations and cable television programmers, in recent years a more complex and very interesting version of the same thing has appeared, which is the Netflix.

Created in 1997 by Reed Hastings and Marc Randolph in California, United States, this company (officially known as Netflix, Inc.) grew in the incredible way in the last five years in light of the diffusion of its products and the products of other stations that no longer broadcast certain series and films. One of the most significant elements of Netflix is ​​how it began to compete with other broadcasters from the generation of own products that can only be found on its platform and that also have favorable reviews very noticeable.

Among thousands of other examples we can find House of Cards, a series that already has several seasons that are fully released to beginning of the year, so that users do not have to wait week after week to see the chapters and can thus adapt it to their wishes and interests.

Small comment on the future of television On Demand

While many other innovative products related to television and content broadcasting multimedia disappeared into oblivion, the On Demand television system seems destined to remain in the market for a long time. the media precisely because it allows adapting to the needs and interests of consumers instead of the adaptation be the other way around.

In this way, in more and more dynamic and vertiginous societies where time does not abound and patience does not abound, this type of data and content transmission is combined with lifestyles very different from those of even twenty years back.

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