Importance of Awareness

Sensitization is associated with the stimuli that we can receive through our five senses (touch, smell, vision, hearing and taste) and that somehow activate our brain, awakening emotions, generating feelings, managing to stimulate an emotional part of ourselves, and in general awareness always has a goal.

So let's go with examples. We talk about awareness when developing a "public good" campaign. Suppose we belong to a non-profit association that founded a home for orphaned boys and girls, and we need raise economic funds that allow the maintenance and thus be able to support our cause - materialized in the home-. Then, we will need to sensitize the population of the town or city where the home is located, so that we encourage or encourage people to make donations to the home. An awareness campaign will try to arouse feelings such as kindness or solidarity in people, from the senses, such as sight or hearing in this case. For example, we can make a radio spot with the voices of the boys and girls, or make a small spot

audiovisual showing part of the home facilities or the activities and services enjoyed by the children who live there.

But the objective can also be another, such as the prevention. These types of objectives can be those of government secretariats or ministries, specialized organizations or foundations that work with a certain social problem. An example could be raising awareness about the use of seat belts when driving or traveling in a car, because the latest statistics reveal that A high percentage of the deaths registered in the period of a certain time have occurred on routes, roads and streets, with serious lack of driving, safety and transit. One option could be to sensitize the population through a sense such as vision, showing statistics or images of vehicles crashed or overturned on roads and streets due to traffic accidents transit.

Beyond this, we can be facing an act of awareness on many other occasions that have nothing to do with campaigns, foundations or advertisements. For example, when we ask our older brother -or younger, take any of the cases- to lend us that article of clothing that we want to wear and belongs, or when we want to convince the teacher not to take the surprise lesson that he has just announced, and for which, without a doubt, (almost) no one has studied.

Those examples, so everyday, close and even a little funny or comical that we may find, are examples of acts of awareness, where one or more people seek to sensitize others, appealing to their senses and emotions, through various stimuli: visual, auditory, taste, tactile or olfactory.