Where Is The Japanese Peanut From?

Contrary to what many people believe Japanese peanuts are Mexican.

A great secret is the one jealously guarded by the creators of the Japanese peanut, the original recipe Created in 1945 by Yoshigei Nakatani, in the heart of the Mercado de la Merced, in Mexico City, carried out in a small workshop. Nippon is the name of the first and original Japanese peanut brand.

A strange fusion of nations are Japanese peanuts, which go around the world with their delicious flavor.

The craftsmanship and ingenuity of Yoshigei Nakatani, began the production of a snack that allowed the creator of him to live within the intricate world of commerce, and from 1950 to 1975 his product was positioned in the market, registering the company in 1977, the brand emerged but they never patented the product or the process.

It is Armando Nakatani, the one who turned the workshop into a company and because of his death it is his daughter Claudia Chieko Nakatani who is responsible for restructuring the company and getting it afloat.

The great competition left Nippon in third place in the Mexican market, compared to Sabritas and Barcel.

Quality, above all, is what limits the Nippon brand to an eminent degree from approaching the sales of its competitors, forcing them to denigrate its quality, a price that they will not allow themselves to pay.

The original recipe is a mystery jealously guarded by its creators, and this is one of the reasons why it remains afloat, due to its high quality and excellent prestige.

An art turned into a snack, it is the artifice born in Mexico from the fusion of two cultures and the inventiveness of a talented man who revolutionized the snack, making clear his primacy, good taste, excellence and great quality.