Brainstorming Example

Brainstorming or Brainstorming for its term in English, is a widely used resource in administration. It is used when there is a work team that must solve a problem or organize a project, and it is necessary to collect proposals to find the best way to achieve it. It is usually carried out as a meeting in a boardroom and with tools such as a white board with markers or blank sheets of bond paper.

Steps for brainstorming

1. The problem to be solved, the situation to be tackled or the project to be put into action is defined.
2. A "college" is established, which is the gathering of several individuals, in a boardroom or controlled environment in which they can focus their attention.
3. The problem, situation or project is presented to the participating subjects, briefly explaining what it consists of and what it is that you want to achieve.
4. Brainstorm as is; Individuals are asked to make proposals to reach a solution. The name of “brainstorming” refers precisely to the team arrival of each proposal or idea.
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5. Then, when the necessary suggestions and proposals have been made, they are all evaluated.
6. Less convenient or more expensive proposals are discarded, and those that can help solve the problem are outlined.
7. They filter until they have the ones that work and the final one begins to be structured.

Brainstorming is used in areas where problem solving is common, such as:

• Marketing
• Pubilicity
• Business field
• Medical scope
• Group dynamics
• School projects
• Family projects

Sample brainstorming for a school project

For a school project, students are asked to get together in teams of five and do a piece of work to expose the properties of sunlight. A team meets and brainstorms by following these steps:

• One member asks them for suggestions and they write them down in a notebook.
• The ideas are: use a solar cell to convert it into electricity, build a solar stove, create a parable of aluminum foil to burn a piece of paper at one end.
• The solar cell is discarded first because it is an expensive device. Building the solar stove is ruled out due to the complexity of its construction.
• Since there are no more proposals, the unanimous decision is reached by the parable of aluminum foil.

Once you have the project to carry out, a second phase of brainstorming is carried out:

• Suggestions are requested on where to buy the material, on procedures to carry out the project.
• The roles are assigned in the team: who will do the calculations, who will buy the materials, who will build the project.

Example of brainstorming to diagnose a patient

The doctor in charge of a peculiar patient brings together his team to make a diagnosis together through brainstorming. The steps are the following:

• They sit at a blackboard and the attending physician writes the symptoms observed in the patient on it.
• The doctor asks his team if there were any other symptoms that are not on the list and, if they did, he writes them down.
• After completing the list of symptoms, the doctor asks others to suggest possible diagnoses based on it.
• Brainstorming begins, consisting of all the team's suggestions.
• If there is a disease that does not match the symptoms, it is ruled out.
• When the suggestions fit perfectly, the conclusion is reached and the diagnosis is established, confirmed by all.
• The doctor takes that diagnosis and carries out the treatment of the patient.

Sample Family Vacation Outing Brainstorming

The steps that a family that wants to go on vacation follows are:

• The whole family gathers in the living room of the house and the father presents the general proposal.
• The mother or a son propose to travel to the beach.
• Another child can discard it if there was a similar trip the previous year, to look for a different one.
• The grandmother confirms and suggests that they visit other relatives who live near the mountains.
• All members see it as a good idea and discard the other options.
• Thus a unanimous resolution is reached.

A second phase of brainstorming is reached, this time to decide which family member to visit.

• The first proposal is from the eldest daughter, who proposes to visit Aunt Rosa who lives in the same city and stay with her all the vacations.
• Then the grandfather proposes that it be his sister who lives in England.
• Some relatives accept this proposition, but do not want Aunt Rosa and her relatives to stay.
• The grandfather makes the proposal to collect money together to be able to take a family trip with all the close relatives.
• The proposal is accepted and everyone offers the money they have available without unbalancing the programmed expenses.
• The father decides to communicate with her sister and invite her.

Follow with:

• Administration Features
• The 14 principles of Administration