04/07/2021
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The crm is basically an exclusive database on customers, their tastes, needs, habits, customs and even the complaints and suggestions they present. This type of database collects data in an orderly manner and later concentrates it in a hub from where said data can be freely accessed from any terminal.
With this database, information about customers is gathered, which serves to know the tastes, preferences, needs and complaints as well as the direction in which all this information is directed.
Crm databases are the essence of targeted marketing and exist specialized, automated and even free software for these databases.
The database tables for a crm are minimally the following: