Presentation Elements

• Paper Its quality and texture should be determined by the function
of the writing. Attention must also be paid to size, which will depend on the type and length of the content. As for color, the most common and traditional is white, although modern taste admits others, generally within pale tones. In special cases —when the visual element has an important communicative mission, as in sales letters, the material advertising, etc.—, combinations of colors are used, other materials are added or the paper is replaced by different elements.
• Writing The most common type of writing for the common writer is
typewritten, either in direct writing or in originals intended for printing. When several copies of original writings are required, copying papers or multi-copier machines are used. Handwriting has fallen into disuse, except in certain cases maintained by custom or rules.
In writing, it is convenient to take care of some details, such as: the conditions of modernity and uniformity in the types; the use of ink of appropriate quality and color to achieve good legibility and suitability for the paper and accompanying graphic elements; clarity and cleanliness; the typed execution with even pressure, so that no sign appears weakened or perforated on the paper, and so on.

• Distribution For reasons of clarity and aesthetics, it is essential that the
written have a well planned distribution. When it must be presented on its original invoice, this principle must be taken into account: the writing is like a painting, which needs to be framed by the marginal whites to look good. If writing is piled up above, below or to one side of the paper, harmony is completely lost. In addition, the distribution of spaces completes the set of requirements for an adequate distribution.
Let's analyze each topic separately:
Margins. The upper and lower must be related to the length of the text and correspond to each other. They should never exceed twice the left margin, nor be smaller than it. If the text is short, the paper size must be adapted so that it is not "floating" between huge whites. (A good copywriter's desk should have adequate paper for all needs.)
The left margin - which should allow freedom to comfortably file, file or bind the writing - will normally have ten to fifteen common machine spaces, starting from the edge of the paper. The right, from five to eight. These approximate measurements may vary from case to case.

We must warn about two frequent presentation errors: the top margin is usually excessively large in relation to the others, and the right is often so small that disappear. The writing - we repeat - must be surrounded by a white frame, perfectly balanced.
Another caveat: if there is little left to write and the lower white space reaches the proper limit, it should be continued on another sheet; not to avoid this should the bottom margin be sacrificed. (Only in the exceptional case that what is missing is a brief note outside the text, it can be written leaving a smaller margin on the left, so as not to use another sheet.) When what remains is the signature, it should not be placed on a separate sheet, even if it comes with a foreword or clarification: a paragraph will be attached, less.
We especially warn about a generalized custom among typists in our environment: for purely aesthetic reasons, to preserve the straight line of the right margin, at the end of the lines they usually use the hyphens (typical of the cut or the union of words) as elements of stuffed. This causes a serious hindrance in reading and can lead to more or less serious errors, in addition to the hassle that it means for transcriptionists or linotype writers, in the event of publication. For reasons of simple common sense or practicality, the use of any sign that, like this one, is not valid for the expression should be avoided. Aesthetics should never surpass logic, in the field of writing.
Spaces. It will be written in two spaces or "open line", as a general rule, to facilitate reading and also possible correction, in cases of texts intended for reproduction. In letters, notes and special writings, the use advises: write in two spaces when the text is brief; if it is long, write one line followed; but after the separate points, double space will be used.
After punctuation and auxiliary marks, a space must be left, except in the case of hyphens that join words. Dashes, parentheses, quotation marks, and intonation marks require a blank space before the leading sign and one after the terminal, if nothing else follows.
Indents. They are the spaces that are left at the beginning of the paragraphs, initially and after all separate points. In common texts, half the size of the left margin is usually taken as the measurement. There are cases in which the measure of the indentations is very large, to the point of sometimes reaching half of the written line. The modern distribution called "block writing" dispenses with indentations, replacing them with a blank line after each separate point, in text written one line at a time.
• Inscriptions On correspondence papers, sometimes there are phrases or lists printed in different places, with propaganda or descriptive mentions of something. They must be carefully worded and placed, so that they are not shocking and serve their purpose. Except in the case of letterheads (names, titles, addresses and other data of people and institutions, printed according to the classic taste in the top left of papers and envelopes), the inscriptions are often inappropriate - especially if they are ostentatious and propaganda. One of the psychological reasons mentioned advises avoiding all propaganda of a general nature in writings whose main virtue is éri its status as a "personal message": inscriptions of this type are often counterproductive, annoying, useless or criticized. Its use, therefore, must be strictly controlled.
• Illustrations When drawings, photographs, plans, sketches, sketches, diagrams or other illustrations accompany writing, they must be integrated with the text in a harmonious and logical whole. For this, they must be appropriate and orderly and with explanations in accordance with the content and intention of the text. We recognize the value of the visual element, which often attracts the reader's attention more than the writing. It is in the hands of the editor to overcome —or at least, the balance— within this competence.