Concept in Definition ABC

While the concept of Premium we have adopted it and transferred it to our language from another language such as English We must emphasize that, having achieved a very widespread use, we already take it as one more word of ours, despite clearly the foreign origin that we indicate.

Now, it is important that we also mention that this word in the English language has several references but the sense that we have made our own in Spanish is one that allows us to indicate the quality supreme, of excellence that has something, usually a service or a product of consumption.

So when something has a condition or nature sublime on comparison with those others who belong to its class it will be said that it is Premium.

Meanwhile, one of the traits characteristic of this type of products is that they always cost much more than the rest of the products or services and this is precisely because, knowing that extra they offer, they enforce it, impose it, through the price.

For example, premium products and services are mostly consumed or purchased by individuals from

middle class and high or millionaires who have that excess value that characterizes them.

Obviously this question is what makes them super exclusive, because when a product is good, it becomes fashion and above all, it has an accessible price, everyone will acquire it, meanwhile, when a product of excellence is attributed a certainly high cost, which is known that only people with good purchasing power will be able to buy, what is being done is also make it more exclusive, more select, so that not everyone has it but only a few who will feel at a certain point unique because of their power have it.

In short, premium products and services are intended for those who handle succulent amounts of money.

Financial entities, cable companies, food products, hotels, airlines, clothing brands, among others, usually have services or products of this type. It is even normal that they propose basic options for the general public and other premium ones, for the public that has a greater economic capacity.

Themes in Premium