Concept in Definition ABC

At the behest of the Rhetoric, hyperbole It is the name with which it is designated figure that consists of increasing, or failing that, exaggeratingly decreasing the truth of what is being talked about.

So hyperbole is a trope that implies the increasing or minimizing the truth being spoken. The main effect that arises from hyperbole is that the receiver of message that contains it will attribute greater importance to the action per se, leaving aside the quality that it represents.

Always, the exaggeration proposed in the hyperbole will be intentional, never the product of chance or spontaneity; the transmitter in question has the firm intention of embodying in its interlocutor an image or an idea that as a result of that printed exaggeration will be very, very difficult for him to ignore and forget.

The literatureAs we mentioned above, it is one of the areas in which hyperbole has shone, shines and will shine. So many and outstanding authors have used it in their works such as: Because I look at you and I die, hyperbole of Mario Benedetti.

Also, the term is used when in a news item or in some circumstance a certain issue is exaggerated.

In the language Every day, hyperbole also has a recurring and widespread presence, who has not ever used the following hyperbole... I called you hundreds of times and you never answered my calls; We really thank you a million for everything you have done for us in these difficult days.

And on his side, hype, is the name that receives that event reflected in the media communication and that has enjoyed excessive coverage or immense advertising and that then allows him to obtain a great popularity beyond the quality and of the importance that per se presents.

But also in the field of fashion we find the term hype, which in it supposes that product with which the most important companies want to have, since it is a trend and in consumers awakens.