Concept in Definition ABC

It is designated by the term ad to those messages whose purpose is to give an account of a product, its benefits and uses, in some Spanish-speaking countries they are also often referred to as commercial, or some other event that, due to its importance, may be of interest to a large number of people or within a nucleus that make it up several people.

Ads that have a commercial purpose are widely used in the advertising, more precisely to give you a greater massiveness to a certain product that it may be new or already have years in the market, but precisely because of this situation of presence and of continuing to maintain its place in the market, from time to time, is the protagonist of an ad that reinvents it to make it more and more essential and not lose force before the competence that appears to him.

The means of communication mass media, including television, radio, newspapers, movie theater, the magazines, are the place in which most of the advertisements are concentrated given the significant reach they have

. For many people, the fact that something is promoted or discussed on television is reason enough to buy it and trust it and the service it can offer, as appropriate.

In addition, the instantaneity and the stained-glass window offered by a medium such as television means that without a doubt, of all the media, this is the most chosen by the most companies to promote their products and services, because although it is a cliché, sometimes and for many, I repeat, an image is worth a thousand words.

But on the other hand and as we mentioned above, there are some Ads that do not have a commercial purpose, but rather have a more altruistic objective, for example those ads that have a clear object of clarifying, informing and teaching regarding issues that will contribute to the improvement of the public good, enter into this category. Among these we can cite those campaigns dedicated to creating a conscience vial.

And finally, the term advertisement is also used when someone alerts others about some relevant issue that can affect a large number of people, such as the inhabitants of all a Nation, when an agent for example announces the imminence of the realization of some work of infrastructure or in a scale minor, affecting a smaller number of people, the announcement that a friend or acquaintance makes of his next engagement and marriage, are also called announcements.

Topics in Announcement