Concept in Definition ABC

The action of endorsing means giving support to a person or a thing. For example, science can support through experiments and studies determined a conclusion concrete. On the other hand, a professional endorses their professionalism counting on the support provided by a curriculum marked by a remarkable academic training and a experience professional.

Endorsing a person implies reaffirming their prestige. From the point of view of knowledge, today, there are people who give more value to a argument when supported by objective and scientific data, in this way rigorous information is differentiated from mere subjective opinion.

Reinforce a person's authority

From a professional point of view, an argument can also be supported by the authority who pronounces it. For example, a message can have more or less value depending on who is the person who expresses it, therefore, it is the subject who endorses that particular idea. This is the case when a prestigious specialist specialized in a certain sector writes a

Article in a post and the opinion of it adds credibility.

From the vital point of view, the experience of the years also endorses the wisdom of the elderly who, thanks to all the experiences they accumulate in their heart they are a benchmark of knowledge for so many young people.

From a work and professional point of view

In the professional context, one person endorses another when she recommends him to a company. Today, networking is very important to optimize professional opportunities.

Therefore, a contact can endorse another in order to help you. In this case, the knowledge of that person, the positive testimony of professional skills of someone, it is also a way of endorsing the personal and professional prestige of that employee.

Endorse in Marketing

From a marketing point of view, a client endorses your positive shopping experience in a establishment determined when you share this shopping experience with other potential customers. This experience provides information to other people, this is precisely the essence of endorsing. Therefore, this action consists of making a fact or a certain experience known to other people based on their own personal testimony.

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