Concept in Definition ABC

It is designated by the term poster To that sheet of paper, cardboard or other material that can be placed in a shopping center, business or on the very public road and whose destination is report or announce about any issue or any product or service.

In the case of businesses, shopping centers or supermarkets, posters can have two very specific and dissimilar purposes, on the one hand, promote the purchase of the products offered there, for example with legends and inscriptions that account for special offers and sales, or orient the client in place, through posters indicators of the different sections or departments they have, or in the specific case of supermarkets, the various sectors in which they have grouped their merchandise, dairy, hygiene, drinks, meat, poultry, among others and among the most common.

In addition, posters can be used to promote various cultural activities or shows such as sporting events, recitals, films, fairs, exhibitions and circuses

and in this case they are placed in the vicinity of the area in which the event will take place or in those places with a large influx of public.

In recent decades, cartels have also been an important resource and strategy that political parties have at their fingertips to promote their candidates in pre-electoral times.

From the second half of the 19th century, the poster became one of the main means to promote or give an account of something and of course in this century as a consequence that television and radio were still not a draft, the posters on the carriages, in the shop windows were the advertising medium par excellence of those times.

One of the most used poster modalities in the present are the luminous, which in the dark and by activating a sophisticated electrical system light up a series of neon tubes contained in a plastic casing and in this way the name of a person can be illuminated. restaurant, the brand of a poly business heading, with the aim of attracting attention at night.

Although they are more common in places that offer food such as bars or restaurants, also, some sections of hypermarkets can be found illuminated for better distinction with this type of posters.

Poster Topics