Definition of Target audience

The concept of public has several references in our language, can involve that which is known and known by all, that which is inherent to the state and the institutions of this, or refer to the spectators who show a show, a program of Teavee, a advertising, among others.
And it is precisely to this last sense that it alludes to and is linked to the concept that concerns us in this review.

The ideal viewer or recipient of a product or service to which commercial messages are intended to encourage their purchase

At the request of disciplines such as Advertising, Marketing and Merchandising, Will be called target audiences the ideal recipient or audience for a specific campaign, service or product.
That is to say, it is the public to which these disciplines destined to the commercial impulse must dedicate all their efforts and messages, because it is about the potential consumers of the good or service that offer.

Although companies aim to reach the whole world with their products, it is a reality that this does not happen in practice and that there are products and services that are especially demanded by one sector of the public but are not of interest in another any.

So taking into account this question is that companies, in their commercial desire to maximize sales, try to allocate their advertising and marketing machinery directly towards that part of the public that they know a priori will be interested in their product.

Efficiently manage resources by generating messages that reach the corresponding destination

It is also a way of manage efficiently the resources aimed at advertising and marketing, since the efforts are aimed at a specific sector of the public, which is assumed to be the one that will respond positively.

So the target audience, also known as target, is that segment of the market to which a good is directed, be it a product or a service. Most of the time to that audience It is defined by age, gender, that is, male or female, and also based on various socioeconomic variables, such as upper, middle or lower class.

Basically, the fact of being able to know the different attitudes of a target audience towards campaigns or different social media will make forecasting much easier. future results and also, why not, arrive with the right and appropriate message in order to optimize the return on the investment that has been made in a timely manner and as we have already indicated lines above.
When you know the behavior that a certain audience will have, it will be much easier to choose a certain promotion or strategy.

And also the identification of the potential public and buyer of a product is key to pave the way for the company to success.
All companies that market products and services today have to know for sure who their potential consumers are and in that sense allocate your resources, and of course not squander them on other audiences that are not interested in your commercial proposal.

The great challenge of companies that today are dedicated to advertising and marketing is to establish exactly the buyer profile of a product. With this defined, they will have assured a large part of their management. The rest, of course, is in charge of the satisfaction that the buyer may or may not feel later. But, they only have the objective of capturing them.

Keys to identify the target audience

There are three variables when it comes to identifying a target audience and they are: market segmentation, target market selection and product positioning.
Meanwhile, as strategies to delimit a type of target, the following are counted: the maturity of the market, diversity preferences and needs expressed by consumers, size of the company, strength experienced by the competence and the economy, the volume of sales to produce profit.

Once the target audience is known, it will be very easy to choose the most appropriate means of communication to convey our message to them. Not knowing it can lead to action directly to failure and loss of resources, since as we know, the costs of advertising in a mass media are really very tall.

Due to the different profiles that the same buyer can have, markets are currently considered as groups of buyer profiles.

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