Concept in Definition ABC

The word creative we normally use it to designate that or that which has the capacity to create or that stimulates its development. My husband is so creative that he supplied the watering traditional of the park by a system of its creation that excellently fulfills the objective.

In everyday life and also in specific areas it is common to use this term precisely to designate that person who has a special ability to solve problems or to create alternatives that facilitate the realization of certain tasks or activities.

And in the field ofadvertisingthe word creative is used to designate those professionals who are dedicated to the creation of advertisements or campaigns for a specific firm, company or brand. That is, the creative of an advertising agency is the one who contributes ideas, solutions and thinks the way, the most attractive and innovative way to sell the goods and services of its clients at the request of a advertising campaign. Juan works as a creative for my uncle's advertising agency.

Generally, in agencies, we can find two types of creatives, on the one hand, the one inclined to graph, which is also known as director of artand on the other hand who writes, that is, who writes the texts. In any case, and despite this distinction that we make, both of them work together and are very committed to each other to thus to be able to generate a solid campaign that clearly transmits the proposal in question, both from what was said and from the picture.

Creatives usually work in a department within the advertising agency that is popularly known as Creation department, especially dedicated to production of ideas for clients. In her decision The last one is the creation director, who is the one who will be aware of everything produced by art directors, editors, sketch artists, among others.

It is worth noting that the creative capacity that someone has is called creativity.