Definition of Customer Satisfaction

Satisfaction of clientis a concept inherent to marketing field and that implies how its name anticipates it to us already, to the satisfaction experienced by a customer in relation to a product or service that he has purchased, consumed, because precisely it has fully covered the expectations placed at the time of acquire it.

The satisfaction that a customer feels regarding a product or service that he consumes because it meets his demands and expectations

That is, it is about the conformity of the client with the product or service he bought, since he satisfactorily fulfilled the promise of timely sale.

It should be noted that customer satisfaction is the direct result between the comparison of the performance perceived in the product or service with the expectations it presented.

The objective to be met is to achieve satisfaction

Therefore, the question of customer satisfaction turns out to be one of the commercial goals to which any company that markets products and services should aspire

, Since the compliance It will be decisive for the customer to choose the service again, repeat the purchase or even recommend it to their friends and family because they feel that they have been satisfied.

When a product or service complies with what it promises and offers a reasonable price for the consumer, he will not hesitate When it comes to leaning towards him again and let alone if he exceeds too much what was expected of him, such a situation will cause the customer becomes an absolute fanatic and not only continues to buy the product or service but will also recommend it to their environment.

So, satisfying the customer correctly without a doubt stands as THE key to the commercial success of a company, therefore, the department of marketing, generally in charge of this topic, should pay special care and emphasis on this essential issue and NOT disappoint the client.

An adequate customer service guarantees satisfaction

Meanwhile, there are some ways, basic tips, to achieve the long-awaited customer satisfaction, such as: that the product has quality, fulfill the promise of sale, offer an adequate customer service that contributes to the solution of the inconveniences in case of presentation, which includes prompt attention to the problem and also the offering of additional services, such as home delivery, telephone assistance, warranty, among others.

Precisely to effectively meet the point of satisfaction is that companies must display an efficient customer service, by which users, clients, can address when they have any problem related to the use of the product or service, to make a query about the functioning in general, among others.

Customer service is common among large companies that offer services and sell products from consumption massive, such is the case of mobile and fixed telephony, Internet, water, electricity, gas, among others.

They provide and make this service available to interact with their customers directly and can help them achieve satisfaction with the product or service they offer.

It is a certainly effective resource when it comes to keeping in touch with clients because, in addition to receiving a complaint, they can know what the feeling and the Clinte's opinion of the product, what they should improve, how they feel that the customer service treats them every time they communicate, among others issues.

This service is provided essentially by telephone, although there is also the option in person in an office commercial, but other avenues of attention are also offered that include new technologies such as mail, online chat, among other.

If a good bond with customers is achieved, the company will have an advantage over the competence, Without a doubt.

In other words, a product may be similar to the one offered by the competitor in every way, but if the customer's attention is the best, this will incline the balance in his favor.

Contain, attend to needs and claims, among others, is the objective of this service.

But in addition, the emotional aspect that normally accompanies the claim cannot be ignored, and for that matter it is It is necessary for the professionals who occupy this sector to know how to handle both a happy client and a annoyed.

Good manners, knowing how to listen, and giving clear answers will help in this regard.

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