Concept in Definition ABC

In general terms, the term of exchange is designated as the act of changing something reciprocally and that can occur between several people, organisms or nationsHowever, the word has other connotations according to the context in which it is used.

In the field of marketing, exchange will be called that communication that is established between two or more parties to get from the other something that is valued infinitely. Some conditions that marketing sets us for this exchange are: that the parties exist, that each of the parties holds something that is of value and need for the other, that is, that the other wants something from me, each part must be able to communicate and give what it has, each part must have the Liberty to accept or reject the offer of the other party for what they have and that each party must be convinced to deal with the other party who has what they want to ensure that it is carried out successfully. port the exchange.

On the other hand, to instances of the economy, the exchange can adopt two types of modalities.

On the one hand barter, which will be that exchange in which the money and on the other hand the market, which is certainly opposed to the previous one in its condition basic, since in this yes, the economic exchange occurs with a mediation of hard cash.