Book Summary The Business Administrator What He Does

Friends here is this summary of the book The Business Administrator what does it do:

INTRODUCTION

This book in the seven chapters that make it up tells us in general about the administration (techniques) and the administrator (who applies them) and his relations with other areas of knowledge and the organization.
It tells us the history of both, of when and how they arise and of the importance they have in our society, as well as the specific functions they are in charge of.
 If it were not for the administration and the administrator as can be observed throughout the book, our current society would probably not exist, since These and especially the administration, whether empirically or scientifically, are used at all times, in any place and in any activity and it is for This same thing that nowadays any professional must have at least a general knowledge of the administration, because our world is made up of organizations, which are governed by the administration, and most of us if not all of us will work at some point in our lives in some of them.

The functions of the administrator are very varied and here we are presented step by step and with their respective characteristics, we are also given the basic skills that he must to have to perform his functions in the best way, although in addition to them he must have other specific ones that adapt depending on the organization in which he is working. working.
The administrator to be known as such must have certain knowledge and skills that allow him to properly manage the organization or department that he is in charge of.
The fields of work of the administrator are immense, since he can work in any organization, regardless of the function and the objective they have.
In general, the administrator has a commitment with society and with himself, which is to give what best of himself to achieve the purposes of the company in which he works and thus achieve a profit universal.

CHAPTER I
WHAT IS AN ADMINISTRATOR?
AGUSTÍN REYES PONCE

The administrator exists as long as there are organizations, although he has professionally stood out as an important figure since the mid-nineteenth century.
The administrator is any person who provides a specific service that arises from the greatest complexity that has arisen in organizations and the problems that derive from it: the service of to coordinate. When organizations are simple, it can be said that common sense is enough to coordinate them, it is from the Industrial Revolution that social groups leave becoming older and more complex and, for the same reason, they need a specific technique to achieve their effective coordination, it is then that the techniques of the administration; Therefore, we can say that currently the administrator is in charge of coordinating through techniques each time more perfect, the action of those who work in any organization, for the achievement of the ends that it proposes.

FUNCTIONS OF THE ADMINISTRATOR
The functions of the administrator are varied and complex, and in all of them there are techniques and instruments that allow you to achieve, through proper use, the maximum effectiveness that is the end sought by the administrator. Sometimes he has to carry out all the functions and in others he specializes in one of them, but necessarily he will always have a relationship with all of them.
Setting the objectives: they will be established according to the nature and points of view of the organization. There are techniques that classify them according to their significance and breadth and the level at which they are taken, as well as rules about each of them and the way to fix them, whose application makes them better found, better fixed and better achieved.
Establishment of strategies and policies: determination of the criteria that should guide or guide the actions developed to achieve them.
Rules: they involve the analysis of whether or not the established assumptions are given to be applied.
Plans: to achieve the objectives within the strategies and policies, it is necessary to formulate plans, to which has a series of classifications and techniques in order to make these as realistic and achievable possible. There are long, medium and short term plans that are harmonized to be as effective as possible. Within the plans are the programs, which fix the time and moment in which the activities must be carried out and the budgets that are the programs but quantified.
Information and research systems: to establish the plans it is necessary to use techniques that provide the data that must be take into account for decision making, for this you have to resort to observations and research (accounting, statistics, etc.).
Organization: you will have to know the various systems of this (linear, linear and staff, matrix and multidivisional organization) in order to find the one that best suits your needs.
Selection and integration: it is the dynamic part, techniques have to be applied to select the most suitable material elements, the personnel who will use them and the heads who will carry out the activities necessary to achieve the purposes and objectives, as well as establishing the rules to integrate all these elements in the most appropriate way so that they function fully effectiveness. They will also have to establish the fundamentals and methods to train the personnel according to the needs of their work.
Direction: It is directed to achieve the proposed results; For this you need to know the concept of leadership, its types, its sources and its forms, as well as the elements and techniques of communication.
Control: It requires the norms and techniques to monitor that the things that it has decided are carried out in the way that it indicated, To evaluate the results obtained and based on them, indicate what has to be corrected or improved for the following periods.
Fields of action: All of the above must be carried out in coordination with the fundamental elements that make up an organization: people, things and systems.

ADMINISTRATOR SKILLS
They vary according to the type of company that is managed and the type of function that is developed. But in any case, the administrator assumes at least:
Knowledge: general culture equivalent to that of a professional, experience and knowledge of social doctrine, law and psychology.
Skills: intelligence capable of discerning situations, ability to analyze problems and creativity.
Moral qualities: prudence, sense of responsibility, gift of people and ability to convince.

ADMINISTRATOR'S WORK FIELDS
Any organization with a certain complexity, whether public or private. Working in general or specifically on a field (production management, personnel).

RELATIONSHIP WITH OTHER PROFESSIONS
In modern society, administration has become an indispensable complementary element for other professions, since everything professional has to work almost necessarily within an organization, so they need principles and techniques administrative.

CHAPTER II
THE ADMINISTRATOR AND PLANNING
Jorge Fernandez de Miguel

Planning is part of the administrative process and therefore a function of both whoever administers as well as the organization, likewise it is an attitude of people towards reality and future. An understanding of the organization and the environment is required for its exercise.
This implies defining a set of alternative actions in light of a set objective, dealing with the future; it is a reasoning around how you are going to get where you want to get.
Nature: universality, general character (it has the values ​​of the person who develops it) and common reason for being (its purpose is to optimize resources in relation to needs).
Process: consists of deciding in advance what is going to be done, when it is going to be done, how it is going to be done, who is going to do it and what will be done with the results.
Structure of plans: they can be of two types in relation to time: strategic or long-term, medium-range programs and short-term plans and budgets. In relation to the functional areas: marketing plan, finance, production, etc.
Attitude: determination to plan and act consistently and consistently.

The essence of planning is to identify opportunities and threats in the future, which
Combined with relevant information from the organization, they provide a good basis for making decisions aimed at countering threats and taking advantage of opportunities.

The purposes of planning are:
Allocate resources: decide where resources are going to be applied, where the most capable people are going to be placed and what kind of technology is going to be used.
Adapt: ​​make decisions that keep the organization in balance with the environment.
Integrate: the complexity of activities and functions in organizations makes it necessary to find the best way to relate them in such a way that there is no waste of energy.

The role of the manager in planning is to coordinate and participate in planning efforts. Administrator training allows you to set goals, do environmental analysis, understand what happens within the organization and thus become suitable people to coordinate and participate in the efforts of planning.

CHAPTER III
THE MANAGER AND THE MARKETING
Salvador Sotomayor Jimenez

The origin of the market goes back to that of commerce. The evolution in the free trade system was as follows:
Shortage of goods, abundance of consumers.
Division of labour. The goods-consumer relationship is leveled.
Adequacy of goods produced to goods required with a wide variety of products.
Excess of produced goods and lack of market with purchasing power. Current era.

The administrator within marketing must integrate the different functions of the company, to provide the consumer with the products and services they want, at the price and in the desired place. To do this, he must coordinate the price, service, distribution, promotion and advertising and the product, since these elements are the basis of marketing.

IMPORTANCE FOR SOCIETY
Marketing is responsible for providing the standard of living required by people, it promotes occupation.
Any reduction made in terms of unit distribution costs results in a social benefit that can be seen from different points of view, either for the benefit of the consumer, the company or society.

IMPORTANCE FOR THE COMPANY
If the marketing department is not efficient, the company will be in serious danger, because the moment it cannot sell what it produces, it will not be able to survive.
A primary activity of marketing is to serve as a communication channel between the company and consumers, through in order to know their demands and thus guide the administration, to produce what the consumer wants and demand.

The marketing department maintains an interrelation with others to fulfill its functions.
Sales: final destination of the products. Both departments must be very close, since this facilitates the function of relating advertising, research, promotion, sales work, etc.
Finance: provides the company with monetary resources and makes decisions regarding the achievement of efficiency and effectiveness in the generation and use of said resources. The relationship between this department and the brand manager is limited to being a source of information in: detailed statistical data, details of registration procedures and advice on the preparation of budget. Both departments must work closely to calculate the investment a product will need to go to market.
Production: manufacturing, packaging and storage processes. The brand manager must inform production about the following: development perspective of their products, product status, application of the production costs to products, results of surveys carried out in the market for the launch of a new product, advertising and promotions.

CHAPTER IV
THE ADMINISTRATOR AND FINANCE
Jose Arce Taracena

Two factors are essential to carry out economic activity: the environment (consumers, investors, etc.) and the company. In order to facilitate the administration of resources and goods or services, these are represented in monetary terms through their purchase or sale price. Depending on their duration, these can be of two types: operational (they are consumed in production) and investment (they allow the production of the good or service).

The functions of the financial manager in a company are:
The distribution of funds to specific assets that determines four aspects: company size (total assets to be used), operating profits (profitability associated with the operation of the assets), commercial risk (probabilities of receiving different amounts of profits or losses), liquidity (composition of assets in relation to the ease they have of becoming money).
Obtaining funds through the best mix of financing sources that determines four aspects: financial burden of the company (amount of the financial commitments acquired by using third-party capital as a source of financing), financial risk (possibility of insolvency), structure financial (composition of financing in relation to maturity), dividend policy (amount and stability over time of the Payments).

The financial manager coordinates resources distributing and obtaining funds, through selecting that combination of investment decisions, financing and dividends, maintaining the particular balance between profitability and risk that maximizes the value of the company, within a social and ethical. This type of administrator must have knowledge of three areas: financial decisions (distribution functions and fundraising), system financial information (accounting and financial statements) and financial sector of the economy (instruments, institutions and markets financial).

CHAPTER V
THE ADMINISTRATOR AND HUMAN RELATIONS
Ricardo Nieto Irigoyen

One of the most complex phenomena that the administrator must understand is human behavior in the organization. To understand it, he relies on the behavioral sciences, in order to also achieve leadership that allows him an effective direction in his organization. Possession of knowledge from other sciences enables efforts to be coordinated through a healthy organizational climate that encourages the group to dedicate its energy to obtaining efficient and effective results, instead of destroying itself among they. The administrator must generate the climate that allows the motivation of the group members towards the achievement of the objectives, for this you will have to integrate the individual objectives to the organizational.
Human relationships in the organization are very complex, so you must have a human concept of man, since This is not a machine and in addition you must have a deep sensitivity to understand the needs of the members of your group.
To achieve effective administration in organizations, the manager or official must learn to recognize the differences between his perceptions and those of others. "Perception" complex process, resulting from the interaction of the stimulus conditions, the observer's personality and external social factors.
The most important thing is that the administrator understands the variables that enter the conflict and the possible tactics for their solution and designs change strategies that include the expression of feelings that cause conflict (anger, prejudice, rejection, attack) and competitive strategies whose purpose is to win the conflict, paralyze, interrupt or disapprove others, form alliances, overcome the adversary in maneuvers or take advantage of it; and the establishment of cooperative strategies through which the administrator can put an end to the conflict, such as unilateral or reciprocal concessions and seek solutions by eliminating the differences.

CHAPTER VI
THE ADMINISTRATOR AND THE INVESTIGATION
Ney Villamil and Ruiz

The accelerated development of management support sciences (economics, behavior, etc.) demands that the current and future administrator have a solid foundation in the discipline of their training scientific.
The scientific method, as a general resource of knowledge, will be the path that allows, through research, the approach, analysis and resolution of the wide variety of problems that arise in the sociotechnical systems in which the administrator.
Whatever type of organization he works in, the manager's job is to solve very serious problems. diverse nature related to the optimal use of human and material resources to achieve goals default.
Any type of problem that arises in any area must be raised to be solved effectively, with the support of a method objective, clear and systematic, that is, with the help of scientific research, a transcendental and indispensable element of civilized life modern.
In modern, complex and technical organizations, the administrative profession is destined to play a more important role the more it relies on research methods and techniques scientific

CHAPTER VII
THE ADMINISTRATOR AND EDUCATION
Sara Ortíz Cantú

Educational institutions represent a workplace and development for the administrator, in which he can perform the position As principal or rector, you can plan for organizational growth and changes, as well as educational and administrative systems that support the fulfillment of the objectives of the institutions, you can also direct an area or department, or you can be a professor of administration.
Director: Its function and objective is to solve problems through decision-making and monitor the compliance with policies, procedures and functions to achieve individual objectives and organizational. Leads the group to the achievement of pre-established goals.
Plan changes and strategies: these will guide the organization in a given period. The growth and expansion of the institution will be established.
Educational and administrative systems: The administrator within the institution designs educational systems that support and contribute to the fulfillment of the educational philosophy of the institution and to the achievement of its objectives and its members. It must also design those systems, procedures, policies, controls, etc., that allow communication, decision making, decisions and the performance of individual functions are directed to the achievement of the organization's objectives in a manner integral.
Direction of an area or department: They are in charge of monitoring, promoting and developing either a career or a discipline, supervising that teachers teach their chair, solve differences with students and monitor academic excellence in each subject to obtain a high academic level of students as a result. programs.
Administration teacher: There are three aspects that the administration teacher must instill in the student: responsibility social and professional ethics, analytical, critical and synthetic capacity of facts and situations, as well as knowing, doing and to be.

The administrator has a commitment to society and to himself, to give to others what was given to him, either by working at the university as a teacher or at work educating others.

PERSONAL OPINION

Personally, reading this little book pleased me a lot, since it seems to me that it is a very useful book for those of us who are studying the degree in administration and more in the first semesters, because in it we are told in a very clear and general way about everything related to our career: of the functions that we in the not too distant future are going to have to carry out within the organization we work, from the fields of work, the skills and knowledge that we must possess and the relationships it has with other areas and other fields of the knowledge.
Through him I was able to reinforce my vocation, since with everything I read and learned in these eighty pages I realized that this is really what I like and what I want to dedicate all my life.

BIBLIOGRAPHY

Reyes Ponce Agustín, The business administrator what does he do, Mexico, Alhambra Mexicana, 83p.