Concept in Definition ABC

Printing technique by type

Typography turns out to be the art and technique of printing through forms with relief that are called types, the which, made of lead, once inked will be applied to the paper in order to obtain a printing job, either a document, a text, among other materials.

The main and primary objective of typography is to achieve, by placing the letters, numbers or symbols, distributing the space and organizing the types in question, maximum comprehensibility of the text in question on the part of the reader.

Typography classes

There are several types of fonts, including: detail typography (In addition to the letter, it includes the space between the letters, the word, the space between them, the line spacing, the columns), macro printing (takes care of the font, its style and the body), edit typography (includes those typographical issues that are related to families, sizes of the letters, the spaces, the measures of the lines and everything that comprises a character normative),

creative typography (It is understood as a visual metaphor, the text not only has a function of type linguistics but it will also appear represented in a graph as if it were indeed an image).

Typography through time

In its beginnings, typography set out to directly imitate human calligraphy, while with the passing of time and evolution that existed in this field, we opted for those types that gave the reader of the text the greatest readability and understanding of it.

Among the original typefaces we find the Carolingian lowercase, the Roman square capitals, among others, meanwhile, at present, it is incredible the amount of fonts that exist and the improvement that was achieved in this countryside.

The classification The most common types that we find speak of humanistic or Venetian, ancient or Roman, transitional or real, modern, Egyptian or sans serif.

As is known, Gutenberg's invention, the printing press, in the 15th century, caused them to spread in a phenomenal way throughout the world, especially in Europe. By 1500, in Europe, approximately 1,100 printing presses were operating.

Arrival the Industrial Revolution, a great change occurs since the initiative arises to automate printing with two very different proposals, the monotype that proposed the fusion in relief of each letter of the alphabet separately, and for its part, the linotype, offered the opposite, to fuse in embossed a complete line and separately, meanwhile, when the printing was finished the process began again to create new lines.

And already moving forward a lot in time to reach these days we must emphasize that computer word processors today have a very wide variety of fonts. One of the most popular is undoubtedly the so-called Times New Roman because it was designed especially for the prominent English newspaper The Times. Among the main advantages it has is the great readability that it boasts and the use of space it offers, a question that is certainly appreciated in the graphic media.

These benefits that are attributed to Times New Roman have made its use also spread on the web and then it is common to appreciate it as the typography of various websites that want to maintain that legibility and understanding that it proposes and of course also the savings in terms of space.

On the other hand, to the methodology printing machine that uses the aforementioned movable typefaces and the workshop in which the technique described above is used is also known as typefaces.

And in the field of graphic design, the typography, designates that discipline which deals with studying the various ways of optimizing the graphic arrangement of oral messages.

Topics in Typography