15 Examples of Advertising Texts

Advertising Texts

A Advertising text It is a text that seeks to convince the recipient to buy a product or service. For example: Drink Coca-Cola.

It is a resource used by the marketing industry to provide information about a product or service and, above all, encourage the public to purchase it.

The advertising text is usually accompanied by a graphic or audiovisual image that helps to capture the attention of the public. As Ronald Barthes said, “the advertising text anchors the image and gives it meaning and concrete meaning so that it can be understood correctly”.

These texts are also used to transmit values ​​in order to modify social behaviors and raise awareness in society about certain issues.

How do you write an advertising copy?

To write effective advertising copy, it is important to:

 Types of advertising texts

There are two types of advertising texts:

Characteristics of advertising texts

Examples of advertising texts

• Bimbo

In this Bimbo ad, the image highlights the idea that this bread is made with milk. In addition, there is a smaller text that informs the percentage of milk used for its preparation.

• Atacama coffee

This advertisement from Café Atacama seeks to position the brand as the coffee for breakfast. The text and the image are aimed at a clear target audience and invite to consume the coffee at a specific time (the morning). It also refers to the accessible price, which indicates another data of the target audience: a middle-class target audience.

• Coke

As Coca Cola is a very recognized brand, you do not need an explanatory text that details the properties of the drink. The text and the image seek to establish a market presence during the children's winter holidays.

• Mercedes Benz

This Mercedes Benz ad recalls a car model of the brand from 1936 and, for that, it tries to use a language similar to the one in style at that time.

• Coat

This notice is from the 1950s and uses more text than current notices. The imperative mode (Use them today) it is also characteristic of the notices of that time.

• Pantene

This Pantene ad uses the image to complement the text as it attempts to "control" the curls in a lion's mane (which appears in place of a woman's hair).

• Fernet branca

In this case, Fernet Branca uses in the text a rhetorical figure of comparison between the sun (which has no competition) with the fernet. The advertising copy aims to reinforce the brand's slogan: Branca. Unique.

• Nest

In this ad, Nido, a well-known brand of powdered milk for children, reinforces its image with the explanation about the importance in the growth of children over 6 years old (limits the advertisement to a target audience over 6 years).

• Chevrolet

In this vintage advertisement, Chevrolet uses descriptive text that provides technical details about the pick-up's body and amenities.

• Peugeot

This advertising from the year 1967 recurs uses as a rhetorical figure the movement of the letters that simulate the movement of the smooth ride of the automobile they advertise.

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