Concept in Definition ABC

The steelbook is a Format from presentation enriched at a visual level and material dedicated to the appreciation of the product and the practice of collecting, to which one becomes the owner of the good. Originally incorporated into the video game industry, it was quickly adopted by the seventh art, in an attempt to keep the public's attention in the acquisition of films and series, threatened by the rise of the phenomenon of streaming.

Created by the Danish Scanavo, the first of the steelbooks was the Killzone video game for Sony's PlayStation 2 console, released in 2004. In this way, it first toured the European markets and then expanded to the United States and the rest of the globe.

The steelbook has a very thin layer of metal on the front and back, justifying its name, which allows it a shiny-metallic coloring effect. Both covers are joined by a thorn, also made of metal and with a creativity that is worked separately and visible when one places the steelbook on its side, adhering to set to a translucent plastic body, making it possible to also place arts when opening the box. Likewise, in the internal part and in the assembly, plastic parts are used. According to him

design, they can contain up to six discs, which happens for example in the case of wanting to include all the seasons of a series, such as Friends, or a good number of films associated with a brand as is the case from Marvel. But it is prone to scratches, therefore, certain care must be taken, such as preventing it from falling to the floor or in hands or claws that are not aware of what it is.

Normally, specially designed arts are projected for the front and back covers, as well as inside, differing from the standard version. In the same way, a second disc can be included with extra content, such as previously unreleased scenes or interviews, or in any case it can be added to a single disc. The goal is to make a difference.

Dynamics of added value

The Game of Throne series launched numerous proposals, one of which was presented on a steelbook with an interesting peculiarity, starting with the one that in each of its seasons accompanied the emblem of one of the main houses / families, that is, it is not enough with the steelbook, yet more add-ons and creative ways are sought to give value to content that can be achieved with extreme ease in an intangible way.

The technique of using paints that allow the effect of Glow in the Dark is a modality presented in some cases, such as Terminator 2, and in the appropriate video games of Luigi's Mansion 3 and Casper.

Relatively competitive prices

In the video game market, the values ​​of the titles are, in themselves, high, therefore increase even more to obtain certain exclusivities or just a fancy gear limits the possibilities. Video games also tend to lose their relevance over time, beyond the importance they may have in the game. era, be it a Final Fantasy, Zelda, Metal Gear or Mortal Kombat, and you know that there will be a new and improved edition of the saga, to level graphic and playable, like two factors essential in the assessment for any gamer.

At cinema, on the other hand, prices are more competitive, and there is a longer period of time. While the technologies of production they continually advance, the plot of a movie is one of the main elements. While the price of launching It is significant, it is common to witness promotions that transfer the value to half or even less. However, this also happens with the standard versions.

The appreciation of the steelbook as a collector's item arises when it is officially sold out, opening the parallel market for collectors, through ebay and other buying and selling spaces. However, there are always opportunities. According to the age, quantity marketed and public demand, the prices are constructed. For example, the most valued Marvel film is Black Panther, after the death of the leading actor, Chadwick Boseman (1976-2020). Wakanda Forever.

The point of the steelbbok is that the focus of the product is not the video game or the film itself, but its presentation, for your appreciation and recognition in a tangible state that can be preserved over time, in parallel with a constant race of content that one does not It is even capable of accompanying, between the streaming platforms of Disney +, HBO Max and the revolutionary Netflix that traced the path of its opponents.

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