Concept in Definition ABC

Advertising is known as that technique intended to disseminate or inform the public about a good or service through the media. communication (television, film, radio, magazines, Internet) with the aim of motivating the public towards a certain action of consumption. Advertising will inform the potential consumer of a good or service about the benefits it presents and will highlight the differences that distinguish it from other brands.

Series of media that broadcast news and events. Disclosure of a fact that becomes public

But the concept is also used to refer to the series of media that are used when disseminating both news and events and also to designate the disclosure of a fact that becomes known to the general public, that is, it passes from ignorance to widespread knowledge because it is the mass media that we mentioned earlier that are used to precisely spread that done.

We must say then that advertising is one of the tools most used today when it comes to wanting to publicize a specific event and also to promote a product among its potentials consumers.

Reach the masses effectively

When a person needs a plan or project that he heads to reach a significant number of people in order to achieve his mission, without a doubt, he will go to publicity to make it known. Thus, surely, they will design or design an advertising spot or any other type of message that is can be disseminated by the media and that of course will contain the essence of your proposal.

If the message manages to capture the attention and positive response of the recipients, we can say that this advertising has been widely effective in its objective.

Disciplines that assist advertising

But advertising does not act alone but uses the help of other disciplines and activities to bring its action to fruition, the investigation and some disciplines such as, the economy, the psychology, the sociology, the anthropology and the statistics They turn out to be the best allies of advertising when it comes to having to find and develop the most appropriate message to propose a product or service to the public.

This is understood because advertising is directed to people, to social groups as a whole most of the time, then, it will be precise take into account questions, conditions, characteristics that only sciences such as those mentioned are capable of knowing and answering satisfactorily.

Advertisements in the media, how to make them effective for commercial purposes?

As we mentioned above the advertising reaches the audience through the media, that is, they broadcast the advertisements in question upon payment of a consideration previously stipulated in a purchase and sale contract between the advertising agency and the media, issuing the announcement at a time also previously set by the agency with the medium and also with the pertinent and prior knowledge of the advertiser. The aforementioned contract is called a broadcast or broadcast contract..

If the ad is scheduled in prime time, also called prime time, of course the minute on the air will cost much more than if it is broadcast in a prime time schedule. programming relegated as it may be to midnight where there is a minor ignition.
The companies that advertise in the media pay particular attention to these questions of prime time and also of the types of audiences who watch the programs to determine the time of day and the program that may best suit their interests commercial.

The Brief, concentrates the guidelines of the advertisement

Among the various factors or elements involved in the advertising development, the brief stands out, which is the document in which the previous guidelines are stipulated and concentrated to develop the advertising piece in question. It will specify all the characteristics of the product or service, likewise, it contains a history of all the advertising action that has been done on it previously.

Most effective advertising strategies

Obviously the action of advertising in the media turns out to be the strategy advertising most used when promoting a product, however, there are many others that not necessarily will involve the payment of a monetary consideration to be able to achieve that the notice or mention of the product appears in the media.

Because sometimes, some products acquire or achieve notoriety not as a consequence of advertising the product, but more either because of the preferential or relevant attention that the press gives them because they are associated with a character or figure featured. For example, if a widely recognized artist decides to launch a clothing line, surely he will invest much less in advertising than he will have to invest an unknown, because the famous You will already have a free camera at your disposal interested in knowing what you are doing, how and when, without having to pay, because the presence on camera of the famous, with a note, a interview, already serves the media as retribution.

Some strategies to achieve effective advertising are: psycho-emotional association to the consumer, aesthetics, humor, sincerity, opportunity, feelings, testimonials, demonstration and frequency.

Topics in Advertising