Concept in Definition ABC

The term brochure is one that is used to refer to the objects Printed materials that aim to make different types of information known to different types of public. A brochure may vary in its layout, in its design, in the amount of information they have, etc. Normally, a brochure is not used to disseminate information that is too abundant or of a very high level. academic (except for specific cases) if not that their main objective is to capture the attention of people and disseminate some elementary concepts of the specific topics they deal with.

Brochures as a public medium for communication have existed for a long time, already with the invention of the printing press in the 16th century. This is so because first impressions were short primers containing limited information and on different topics. Today, the brochures that are found one by the Street It has evolved in a great way, counting on very complex designs and forms of the same brochure also very varied, colorful and attractive.

The brochures are mainly used to make advertising of various services and products (in this case, it is common to find people who distribute advertising brochures on the street). At the same time, the brochures can be used to publicize the political proposals of candidates and political parties at election time. In general, knowing what audience you are targeting, what level of knowledge that audience has, what their interests are, etc., are all important elements in capturing the attention of those people.

In general, brochures should have elements such as images, bright colors, big and attractive titles and words, easy to understand diagrams, etc. At the same time, they cannot be too big or too small since the person easily loses interest in them thereby. Many have folds that can be unfolded to find more information.