Concept in Definition ABC

The release consists of a note, a report, a part or a statement that contains certain information and that is massively disseminated through the media communication for the general public.

Note through which a person or company communicates news to the general public or rectifies an erroneous one

The statement can be written by a person involved in a transcendent event, by a journalist, by a company, by a government, or by an organization, and then it is made available to the different communication media for its collective dissemination.

Many companies use the press release to announce new products or services or to define responsibilities in some fact that unfortunately links them.

It is common for some reputable companies or brands to suffer from piracy or delinquency that alters its services or products, meanwhile, when it discovers it is essential that an official statement is issued in which the situation is explained and the company alerts its customers or consumers about it, especially if health is in risk.

Likewise, the artists, through their press agents, make use of this type of communication to clarify or deny situations or to announce upcoming presentations.

When an artist, actor, musician, painter, premieres a work, they usually anticipate it to the press through a statement so that the media later makes it known en masse.

On the other hand, when they are involved in a scandal or are admitted for some condition in a sanatorium, it is also common that a statement is written in which they depart from the controversy and clarify their position on a fact, or the state of health, evolution, as appropriate.

Governments also use the communiqué on a recurring basis to transmit various sensitive information of interest to citizens, from communications on increases in service rates and taxes, the realization of new infrastructure works and some salary benefits for some sectors, among others.

Reach the right audience and as many people as possible

The mission of the statement, also called Press release, is that the information it contains reaches the ears of as many people as possible, it is In other words, the objective is not to reach a medium, or a certain journalist, but rather that the objective is the people.

It should be noted that it can also happen that it is directed to a certain sector of the population with which it will be sought that it is disseminated by those media that normally follow the type of public that is targeted to know the news.

Although as we mentioned above, the statement can be written by any individual, ideally it should be written by a professional with solid knowledge in communication and journalism, who not only knows the criteria of the publications, but also that he knows how to adapt the information in question to the structure of a news story and do so in a attractive.

Characteristics

Although there may be variants, the following is recommended to write a statement: clear, forceful and precise title, indicate date and place, be written in simple language and avoid For each case the long paragraphs, technical vocabulary and flowery terminology, the first paragraphs should contain the important information to be made known, without detours, or delays and Finally, it must be signed by the company or by the interested person, and if necessary, a telephone number or contact form of the public must be indicated if you want more information.

On the other hand, the concept is used to name a place that has easy communication and that can be accessed with great ease.

Generally we use this sense to express that this or that neighborhood, house, apartment is located in a very good place in a Province or city, because it is close to the means of transport, and because it is basically an area that has a good price on the real estate market.

Issues in Communiqué