10 Examples of Design Thinking

The design thinking It is a work procedure in which problem solutions and the development of new products or services are carried out in a group.

For example: Sales of a food company have decreased. For this reason, the members of the design thinking team analyze what type of food is the most purchased and conclude that customers prefer products made with ingredients organic. The following month, the company develops a healthy line of foods with organic ingredients, and sales improve.

This procedure has great advantages, since, being a process in which collaboration between individuals prevails, it allows create innovative and original solutions, products or services, which probably would not have arisen from the ideas of a single person.

In addition, these innovations are usually highly effective, because to carry them out, the needs and concerns of consumers, that the product can be manufactured and that it is commercially profitable.

This work methodology emerged in the seventies in computer companies and was used to design physical objects. Later it began to be applied in the development of services and later in other productive areas.

Features of the design thinking

The design thinking It has certain characteristics that differentiate it from other work methodologies and that allow better solutions to be produced.

Stages of design thinking

The five stages of design thinking they may not be followed sequentially, since it is possible to perform them randomly and even repeat them.

Examples of design thinking

1. A company that is responsible for developing mobile applications seeks to improve an application taking into account the needs of customers. For this, the members of the group of design thinking they analyze the quality surveys, solve the inconveniences that presented the most complaints and launch a new version of the application.
2. A bank needs to improve its "online banking" service. For this, the members of the group of design thinking they analyze user feedback and realize that they need to include more options to operate remotely. They make the necessary modifications and the clients evaluate them positively.
3. A supermarket is not generating many sales. To get more customers, the group of design thinking He analyzes which products are the ones that are bought the most, proposes several possible solutions and decides to implement a new idea: three times a week there will be a 2×1 promotion on those products. This solution is tested in the supermarket and, in the first month, sales grow exponentially.
4. A company that develops operating systems is losing more and more customers. The members of design thinking they analyze the problems that the users had and come to the conclusion that the current operating system is very complicated. They make improvements to the product and allow users to try it for free for one year.
5. A company that manufactures sporting goods wants to improve its line of sneakers. Designers already know what materials will be made, but they have doubts about what colors the products will have. The members of the group of design thinking They analyze which colors are trending, that is, the ones most chosen by potential customers. Then they develop possible models and do surveys to find out if users like them. Finally, they decide to manufacture the most chosen designs.
6. A construction company wants to change the way apartments are built. The members of the group of design thinking They analyze what the needs of users are in relation to housing and discover that the lack of natural light presents a problem. Therefore, they decide that it is necessary to change the orientation of the buildings and build apartments with large windows. Most potential buyers believe that these apartments will make better use of daylight.
7. A company, which is a platform of streaming, you are losing users. To improve your situation, the team of design thinking Analyze which were the most watched movies and series on that and other platforms. Finally, a resolution is reached to acquire the rights to audiovisual content similar to those most chosen by consumers.
8. A company that manufactures household appliances wants to improve some of its products. The team members of design thinking analyze which were the most recurrent problems that users had and realize that It is quite frequent that most of the clients do not know how to use the dashboard correctly. functions. For this reason, they design new boards, whose options are found in a simplified way.
9. A company that manufactures cell phones is losing sales. The team of design thinking analyzes what the user complaints were and discovers that the most frequent is the short battery life. Finally, new mobile models are designed whose battery lasts 36 hours.
10. A company developed a video game that was very popular a few years ago, but over time fewer and fewer people use it. The team of design thinking investigate what the causes may be and find that people just got bored with the game. To solve this problem, the team members propose to make a new version in which can play with virtual reality headsets, because the most successful video games on the market have this option. The necessary modifications are made to the product and the users begin to increase considerably.

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