15 Examples of Brainstorming

The brainstorm It is a work procedure in which a group of people participate and in which it is promoted that each individual provides novel and original suggestions or comments on an issue or how to resolve a problem trouble.

Brainstorming is used in companies, departments of marketing or advertising or in any environment in which a project is being carried out or in which a solution to a problem needs to be found.

This procedure consists of three stages. In the first place, the central axis to be dealt with is established and must be explained to the entire team. Secondly, the participants suggest ideas freely, which do not always seem logical and which are noted in a certain way, for example, in a list or in a mental map. Finally, from an idea or a combination of several, a conclusion is reached.

The goals of brainstorming are to break the mental block and come up with creative and innovative solutions or projects that no one person would supposedly think of. However, there are studies whose results support the opposite, that is, that an individual develops better proposals when he works alone.

Brainstorming Rules

Although brainstorming is an unstructured way of working, there are certain guidelines that must be met for the interaction to be organized.

types of brainstorming

There are different types of brainstorming, which are classified according to the work dynamics:

Brainstorming Examples

1. Problem to solve: More and more people are complaining about a company's customer service. The work team must analyze what the main claims are and how this service works.

Solutions that came up in the brainstorming:

• Implement a system in the chat on the website and in the telephone service that, from a list of options, allows quick solutions to the most frequent problems.
• Prioritize the attention of the cases that present greater difficulty.
• Improve the telephone service menu by reducing the number of options.

1. Problem to solve: What criteria will be taken into account to award research grants in a laboratory. The team should make suggestions as to how to proceed to find the best research projects.

Solutions that came up in the brainstorming:

• Consider the most original projects, those that best relate to the environment and that have the greatest impact to resolve or improve different issues.
• Consider other factors, such as the scientific publications that the person has made and the presentation of the project.

1. Problem to solve: What materials will be used to make slippers. In a company dedicated to sports shoes, they want to make a new product, but one that incorporates functional materials that are different from those of other models. Therefore, the design team must select what the inputs will be.

Solutions that came up in the brainstorming:

• Use waterproof materials, so that the footwear does not get wet.
• Use the greatest possible amount of recycled materials, to generate an impact on the environment.
• Use materials that allow the manufacture of comfortable, durable footwear suitable for sports use.

1. Problem to solve: How a company should act to meet the growing demand for a product. The demand for a product exceeded the number of items that the company can currently make, therefore, the work team must propose more than one viable solution.

Solutions that came up in the brainstorming:

• Modify the production schedule by incorporating another work shift. It is not convenient to open new factories, because the demand could drop abruptly.
• Increase the sale price by 5%, to make the product more exclusive.
• Invest the money earned in manufacturing similar products, but with innovative features.

1. Problem to solve: More and more users unsubscribe from a platform streaming. The sales team must find a solution to stop losing customers and to get new ones.

Solutions that came up in the brainstorming:

• Make a free trial promotion for new users for six months and from the seventh month grant a 50% discount for one year.
• Include more varied content on the platform.
• Do more advertising on social media.

1. Problem to solve: Fewer and fewer students are enrolling in a university. The team must propose solutions to increase enrollment.

Solutions that came up in the brainstorming:

• Offer the possibility of getting a job at the end of the degree. For this it is necessary to make agreements with companies, publishers, among others.
• Offer the possibility of carrying out exchanges at universities in other countries.
• Carry out research projects in which the students of the first years can participate.

1. Problem to solve: In a hotel, many guests complain about the food service. The team members must find a solution, since most of the customers say that the food is not good.

Solutions that came up in the brainstorming:

• Obtain better raw materials for the dishes, even if this implies that prices are increased.
• Change the recipes of the dishes that presented the most complaints.
• Supervise the work that is done in the kitchen.

1. Problem to solve: In a supermarket there are always shortages. The sales team must determine what must be done to have stock of all products.

Solutions that came up in the brainstorming:

• Create a control system stock, which gives notice when there are less than 30 units of a product left.
• Physically verify once a week that there is the amount indicated by the system.
• Better organize the schedule of orders and merchandise deliveries.

1. Problem to solve: A company that provides Internet service must improve its quality, since most customers claim that the service is often cut off or that it is very slow. The team must find out what the causes of the problem are and suggest possible solutions.

Solutions that came up in the brainstorming:

• Exchange users' faulty modems for free with better working ones.
• Evaluate the areas where there is network saturation and make the necessary infrastructure modifications.
• Provide effective customer service where users can be guided to resolve their connection issues.

1. Problem to solve: A company must find an ingenious way to promote a product in a market where there is advertising saturation. The team of marketing You must design an advertising campaign that is effective and does not generate a negative response from consumers.

Solutions that came up in the brainstorming:

• Carry out more than one short-term advertisement so that there is variety.
• Make creative and innovative advertisements (for example, they can be interactive), but they must be clear.
• Hire celebrities or well-known figures to promote products on social networks.

1. Problem to solve: A municipality set itself the goal of increasing the number of tourists. Brainstorming was held at the tourist office to propose possible solutions.

Solutions that came up in the brainstorming:

• Make agreements with travel agencies.
• Offer discounts to some sectors of the population, such as students, retirees and teachers.
• Hold meetings with owners of restaurants, hotels, museums, etc., to put together discount packages.

1. Problem to solve: Many people go to a restaurant for breakfast and snacks, but few for lunch and dinner. The team members aim to get more people to have lunch and dinner here. They investigated the causes and the clients said that they really liked the coffee and other products of that place, but that the food dishes were not always tasty.

Solutions that came up in the brainstorming:

• Improve the lunch and dinner menu, including new and few well-prepared dishes.
• Offer a low-cost executive menu that includes a coffee.
• Carry out a promotion in which every three dinners a breakfast is given away.

1. Problem to solve: A museum receives very few visits. The team members have the goal of increasing the number of attendees.

Solutions that came up in the brainstorming:

• Encourage more people to go by establishing that one day a month admission is free for the public.
• Take free or low-cost courses related to art and community interests.
• Make agreements with art schools and universities so that students can participate and propose activities in the museum.

1. Problem to solve: A book store has very few repeat customers. Bookstore employees studied what the various problems were and concluded that customers need booksellers to guide them in their purchases.

Solutions that came up in the brainstorming:

• Recommend books according to the purchase that the client is making.
• Make and promote talks with writers and people from the publishing sector.
• Sort books by discipline so readers can learn about other titles that might interest them.

1. Problem to solve: A company must determine where new stores will open. The sales team has to decide where the stores will be located.

Solutions that came up in the brainstorming:

• Look for strategic places, that is, sites that are in areas with a high circulation of people and where there are more customers.
• Analyze in which commercial areas the stores could be more successful.
• Rent or buy premises that do not require much investment.

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