Steps to Write the Mission, Vision and Values ​​of a Company

The mission, vision and values ​​are the pillars that set the course of a company. They cover the essence, the objective and the principles that are pursued, becoming mottos to be followed and fulfilled by the company and the employees. In this article you will find the steps to create them and 30 examples.

The mission is the essence of the company, what it does and its reason for being. It refers to its purpose and the benefits it offers to its customers, employees, shareholders and community. For example: "Provide high-quality cleaning services to our customers to help them maintain a healthy and safe work environment."

The vision is what the company wants to be in the future. It is the long-term objective and the purpose that is pursued: For example: "To be leaders in technological innovation and improve the quality of life of people through technology."

Values ​​are the fundamental principles and beliefs that guide the behavior and actions of employees and the organization. They can include ideals or principles such as honesty, integrity, responsibility, and respect. For example: “Transparency, confidentiality and professionalism”.

How to write the mission, vision and values ​​of a company?

We present a series of simple steps to do so.

Step 1

Gather your work team. If you are alone you can involve acquaintances and experts in the field.

Step 2

Ask each team member questions:

What is the goal we pursue as a company?

What benefits do we offer or will we offer to our clients?

What ideals do we pursue?

How do we want to behave?

Step 3

Analyze the answers and find the common factors.

Step 4

Write the mission, vision and values ​​in a clear, concise and easy to understand way.

step 5

Share the draft with the team and collect their comments and suggestions. Make the necessary changes and write the final version.

Do you need inspiration? We leave you a series of examples that will help you as a basis to create your own.

10 mission examples

1. Mission: "To offer high-quality products and personalized services to improve the lives of our customers" (Household appliance company)
2. Mission: "To provide first-class business consulting services to help companies achieve their goals" (Consulting Firm)
3. Mission: "Create and sell innovative technological products to improve the efficiency and productivity of companies" (Technology company)
4. Mission: "Offer high quality and efficient cargo transportation services to meet the needs of our customers" (Transportation company)
5. Mission: "To provide quality and accessible health services to improve the health of our community" (Hospital)
6. Mission: "Create and sell high quality fashion products and innovative design to meet the needs of our customers" (Clothing company)
7. Mission: "To provide high-quality educational services to help people reach their full potential" (University)
8. Mission: "To offer effective marketing and advertising services to help companies achieve their business objectives" (Advertising agency)
9. Mission: "Create and sell healthy and nutritious food and beverages to improve the quality of life of our customers" (Food Company)
10. Mission: "To provide reliable and affordable financial services to help people achieve their financial goals" (Bank)

10 examples of vision

1. Vision: "To be recognized as the leading company in the home appliance industry worldwide" (Home appliance company)
2. Vision: "To be the business consultant of choice for leading companies worldwide" (Consulting Firm)
3. Vision: "To be the leading company in the technology industry, driving change and innovation around the world" (Technology Company)
4. Vision: "To be recognized as the leading company in cargo transportation nationally and internationally" (Transportation company)
5. Vision: "To be the hospital of choice for patients and families in and around our community" (Hospital)
6. Vision: "To be the leader in the fashion and design industry, creating innovative styles and trends" (Clothing company)
7. Vision: "To be recognized as one of the best universities worldwide in the training of leaders and professionals" (University)
8. Vision: "To be the advertising agency of choice for the leading companies worldwide" (Advertising Agency)
9. Vision: "To be recognized as the leading company in healthy and nutritious food and beverages" (Food company)
10. Vision: "To be the most trusted and respected bank in the world, helping people achieve their financial goals" (Bank)

10 examples of values

1. Values: Integrity, innovation, commitment to the client, leadership and excellence (Home appliance company)
2. Values: Honesty, reliability, professionalism, excellence and ethics (Consulting company)
3. Values: Innovation, collaboration, diversity, social responsibility and excellence (Technology Company)
4. Values: Safety, efficiency, reliability, customer service and responsibility (Transportation company)
5. Values: Compassion, excellence, respect, integrity, collaboration (Hospital)
6. Values: Creativity, quality, innovation, customer service, social responsibility (Clothing company)
7. Values: Academic excellence, research, community service, inclusion and diversity (University)
8. Values: Creativity, innovation, collaboration, ethics and excellence (Advertising agency)
9. Values: Quality, innovation, sustainability, customer service and social responsibility (Food company)
10. Values: Security, confidentiality, customer service, responsibility and ethics (Bank)

10 examples of mission, vision and values ​​of famous companies

1. Manzana

Mission: "Create innovative products and experiences that improve people's lives."

Vision: "To be leaders in the world of technology and change the way people live and work."

Values: Innovation, design, simplicity, cutting-edge technology, privacy, quality, social responsibility.

1. Coca Cola

Mission: "Satisfy the needs of consumers for food beverages, offering a wide variety of high quality products and exceptional service throughout the world."

Vision: "To be the best food beverage company in the world."

Values: Quality, integrity, leadership, diversity and inclusion, collaboration and social responsibility.

1. Amazon

Mission: "To offer a wide range of products at reasonable prices with exceptional customer service, and to make commerce more convenient and accessible for everyone."

Vision: "To be the most trusted and leading e-commerce company in the world."

Values: Innovation, customer obsessed, leadership, commitment to the employee, and teamwork.

1. Google

Mission: "Organize the world's information and make it accessible and useful to all"

Vision: "Make Google a smarter and more useful place for everyone"

Values: Innovation, collaboration, diversity, inclusion, and social responsibility.

1. McDonald's

Mission: "To be the best food service provider in the world."

Vision: "To be the best food service company in the world, creating value for our franchisees, employees, customers, suppliers and shareholders." Values: Excellence, customer service, quality, integrity and teamwork.

1. Nike

Mission: "Inspire people to adopt an active lifestyle."

Vision: "To be one of the best brands of sports clothing and footwear in the world."

Values: Innovation, excellence, respect, collaboration, and diversity and inclusion.

1. Toyota

Mission: "Create high-quality products and services that contribute to the prosperity of society."

Vision: "To be a leading company in the automotive industry, contributing to sustainable development."

Values: Quality, innovation, collaboration, and social responsibility.

1. Walmart Mission:

"Help people save money so they can live better."

Vision: "To be the leader in global retail, and create a better future for our customers, employees, suppliers, and communities."

Values: Customer service, respect, integrity, excellence, and diversity and inclusion.

1. Microsoft

Mission: "Empower every person and every organization on the planet to achieve more."

Vision: "To be the leader in information technology, providing platforms and services to create a better connected world."

Values: Integrity, responsibility, collaboration, excellence, and diversity and inclusion.

1. IBM

Mission: "Help businesses and individuals fully harness the power of technology to change the world."

Vision: "To be the leading company in the use of technology to transform industries, cities and lives."

Values: Innovation, social responsibility, excellence, collaboration, and diversity and inclusion.